Discover the best AI video tools for marketing that help you create, edit, and optimize video content faster and smarter in 2025.
The game has changed for marketers.
You no longer need expensive studios or complex software to make stunning marketing videos. AI video tools have made it possible to create high-quality, engaging videos with speed and ease.
You know how crucial video content is for capturing attention and converting viewers. But the production process can slow you down. AI is eliminating those bottlenecks.
That's exactly what today's marketers need: fast, effective video creation powered by AI.
Here's how marketers are using AI video tools to move faster and get more engagement.
What it replaces: Traditional video shooting with actors and multiple takes
Synthesia lets you create AI-generated videos from text scripts using customizable avatars and voices.
Why we use it: It slashes production time to minutes, perfect for creating quick explainer videos without a crew.
What it replaces: Manual video editing software and lengthy editing sessions
Pictory automatically converts long-form content like blog posts into short, shareable videos.
Why we use it: It integrates AI to summarize and highlight key points, saving hours on content repurposing.
What it replaces: Complex video editing suites and transcription tools
Descript combines transcription, video editing, and AI-powered overdub to streamline production.
Why we use it: We use it to quickly edit video interviews and podcasts with text-based controls and automatic filler word removal.
What it replaces: Manual storyboarding and video creation tools
Lumen5 turns blog posts and social content into engaging videos through AI-driven templates.
Why we use it: It’s a huge time saver for social media marketing, allowing fast, consistent video content production.
What it replaces: Traditional video effects and green screen setups
Runway offers cutting-edge AI tools for video editing, including background removal and style transfer effects.
Why we use it: On Built This Week, we showed how Runway accelerates creative video edits that would normally take hours.
Every week on Built This Week, Sam and Jordan test and demo AI tools like these in real marketing projects. We dig into what actually works and share practical tips for builders and marketers.
You’ll hear honest reviews, live builds, and workflows that help you move faster.
AI video tools cut production time by up to 70% according to recent industry studies. That means you get more videos out the door, faster feedback, and better audience engagement.
Just like on Built This Week, where rapid iteration wins, marketing success hinges on constantly testing and adapting your video content.
That's it.
Faster, smarter video marketing powered by AI.
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Because in 2025, your unfair advantage isn't just AI. It's how fast you ship with it.
