Master your product launch in 2025 with this proven checklist covering market research, go-to-market, launch execution, and post-launch analysis.
The game has changed for indie founders.
You don’t just launch a product anymore. You execute a well-orchestrated plan that touches every part of your business.
If you miss one step, you risk losing momentum, wasting budget, or confusing your audience.
That’s exactly what we focus on breaking down at Built This Week. Every week we spotlight real builders who ship real products fast, testing every stage from idea to launch.
Here’s how to use a product launch checklist in 2025 to ship confidently and drive results.
Start by validating your idea and understanding your market. Conduct thorough market research to pinpoint your target users and know your competitors.
Define clear goals and KPIs that align with customer needs. Create buyer personas to shape your messaging and positioning.
Set your pricing and packaging strategies clearly. Build a product roadmap and timeline that maps your launch milestones.
Finish your product development with rigorous testing to ensure quality. Confirm your analytics, billing, and monitoring systems are fully set up and operational.
Train your support and customer-facing teams so they’re ready for launch day questions and challenges.
Craft a go-to-market strategy that outlines your launch channels, key dates, and team coordination.
Develop marketing collateral like updated websites, email campaigns, blog posts, social media content, and sales materials.
Prepare your distribution and fulfillment processes and build special landing pages optimized for conversions.
Plan media relations with press releases, briefing materials for journalists, and customer case studies where possible.
Make sure everyone on your team is aligned and knows their launch day responsibilities.
Execute all marketing and promotional efforts on schedule.
Monitor your product and marketing performance live. Be ready to respond fast to any issues.
Review launch performance metrics and customer feedback thoroughly.
Use insights to improve your product and marketing strategies.
Share learnings with your team to make the next launch even stronger.
Every week on the podcast, Sam and Jordan from Ryz Labs dive deep into real-time builds and launches. They break down exact checklists they follow, the tools they test, and the rapid iterations they make.
Built This Week shows you the reality of shipping fast—not just theory. You'll hear honest stories about what worked, what broke, and what they fixed on the fly.
This checklist reflects the practical steps featured repeatedly on the show. It’s grounded in real builds from indie hackers and solo founders moving at startup velocity.
Ready-to-go checklists eliminate guesswork and reduce launch anxiety.
They keep your team focused on what moves the needle.
More importantly, they turn product launches into repeatable rituals that build momentum and drive growth.
On Built This Week, we see founders ship better and faster when they use structured processes like this, especially integrating AI tools to compress feedback cycles.
That’s it. Use this checklist to stay organized and ship on schedule.
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Because in 2025, your unfair advantage isn’t just AI. It’s how fast you ship with it.
