Solo Founder Insights You Won’t Hear on Most Startup Podcasts

Being a solo founder in 2025 is a wild ride. You’re the product team, the support team, the marketer, the growth hacker, and often your own worst critic — all at once.

You move fast. You wear every hat. And you learn everything the hard way.

But here's the thing: most startup content isn't made for you. It’s built for co-founders, venture-backed teams, or corporate execs with departments and budgets.

That’s why we created Built This Week — a podcast that shares the kind of solo founder insights you rarely hear elsewhere. It’s honest, fast, and focused entirely on the messy, motivating, momentum-driven world of indie building.

Why Solo Founder Content Hits Different

As a solo founder, your challenges are unique:

• You don’t have time for theoretical advice.
• You can’t rely on a team to pick up the slack.
• You need to make real progress, every week, or lose momentum.

That’s why we cut the fluff and focus on what solo founders need most: real stories, real tools, and real updates from the trenches.

Every episode of Built This Week gives you a behind-the-scenes look at what’s actually getting built—often by people building alone.

What We Share Every Week

The podcast is structured around a rhythm that fits solo makers:

• What we built this week — A transparent breakdown of what shipped, why it mattered, and what we learned.
• Tool of the Week — A new API, platform, or service that helped us move faster with fewer hands.
• News that matters — Tech, product, and AI news that actually impacts solo builders (not just Silicon Valley insiders).

It’s all delivered in 10–15 minutes, because we know your to-do list is already longer than your runway.

Solo Founder Wins (and Struggles) That Actually Resonate

We talk about things like:

• Shipping a product before it's "ready" because time ran out
• Making your first $10 online and what it taught you
• Running support, fixing bugs, and writing emails all in one day
• Figuring out pricing with no one to bounce ideas off
• Getting stuck in analysis paralysis — and how to break it
• Using AI to clone yourself (or at least your writing)

These are real solo founder insights—not just success stories, but week-by-week snapshots of the grind, the wins, and the growth.

We don’t pretend to have it all figured out. But we’re figuring it out in public, one build at a time.

Why This Matters in 2025

The solo founder wave isn’t a fringe movement anymore. Thanks to better tools, better distribution, and smarter automation, one-person businesses are scaling like never before. You don’t need funding or a big team to build something real.

But what you do need is a sense of momentum. Clarity. And connection to others on the same path.

That’s what Built This Week is trying to give you.

We’re not building in silence. We’re sharing what we build, how we build it, and what it teaches us—all while it’s still fresh, messy, and real.

Because as a solo founder, you don’t need a business plan. You need next steps.

🎧 Subscribe to Built This Week
If you want practical solo founder insights, weekly product updates, and tool recommendations that actually move the needle, tune in.

Find us on Spotify, Apple Podcasts, YouTube, or wherever you listen.

Because building alone doesn’t mean you have to figure it all out alone. Let’s ship something this week.

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