Why Built This Week Is the Building-in-Public Podcast You’ve Been Waiting For

Building in public isn’t just a marketing strategy. It’s a mindset. It’s about showing your work, sharing your progress, and inviting others into your journey — wins, losses, late-night bug fixes and all. For indie hackers, solo founders, and makers with a bias toward action, building in public is how you grow an audience and a product at the same time.

But while Twitter threads and progress updates are great, they often miss something critical: context. What led to that decision? Why was that feature prioritized? What didn’t work that week?

That’s why we created Built This Week — a podcast that captures the real rhythm of building in public, in real time.

A Podcast That Builds in Public

Unlike most shows that interview founders looking back on their success, Built This Week lives in the present tense. Every episode reflects what was actually built in the past 7 days — not polished case studies or retroactive wisdom, but current, scrappy progress from real indie builders.

We break each episode into three fast, focused segments:

• What We Built This Week
  Real product progress: a shipped feature, a launched experiment, or a new MVP in the wild. We explain what we built, why we built it, and how it went.
• Tool of the Week
  Each week, we spotlight a tool, API, or product that helped us move faster, test smarter, or build leaner. Think of it as a builder’s shortcut — tried and tested.
• News That Matters
  A quick, no-fluff roundup of startup and tech news filtered through the lens of solo founders and indie hackers. We skip the hype and focus on what could actually impact your roadmap.

It’s not just a podcast about building in public. It is building in public. We’re transparent about our own work, from early failures to first users. The podcast itself is part of the journey, made week by week alongside the products we feature.

Why Building in Public Still Works

In a noisy internet where launch tweets get buried and polished case studies feel out of reach, building in public remains a powerful way to stand out — especially for solo founders and small teams. It lets you:

• Get early feedback before you overbuild
• Build trust with your audience by showing real progress
• Create consistent momentum through public accountability
• Market your product without feeling salesy

The best part? You don’t need a big audience to start. You just need to show up, ship something, and talk about it. That’s the heart of Built This Week. It’s a reminder that even small updates count — and when you share your process, people care more about your product.

Who It’s For

If you’re someone who:

• Ships projects regularly (or wants to)
• Enjoys seeing how others think through product decisions
• Wants motivation and momentum without the startup hype machine
• Loves discovering new tools and no-code hacks

...then this podcast was made for you.

Whether you’re building a SaaS in public, tweeting your microstartups, or just trying to stay consistent with your side project, Built This Week gives you the rhythm, inspiration, and community to keep going.

🎧 Subscribe to Built This Week
You can find us on Spotify, Apple Podcasts, YouTube, or wherever you listen. New episodes drop weekly — fast, honest, and full of real builder energy.

No gatekeeping. No guru talk. Just builders, building. In public.

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