Forget polished post-exit interviews—Built This Week shares real SaaS founder stories as they happen, with weekly updates on what’s being built, tested, and learned in the trenches.
The world doesn’t need another startup founder podcast talking about what happened after the $10 million ARR mark.
It needs more stories about what’s happening right now — in the messy middle. The first launch. The first paying user. The weekend spent rewriting onboarding. The pricing change that flopped. The MRR chart that’s moving, barely, and the founder who’s still showing up.
That’s what Built This Week is all about.
It’s not just a podcast. It’s a window into the real SaaS founder stories that aren’t polished yet — because they’re still in motion.
Most SaaS podcasts focus on the end result: revenue milestones, growth hacks, or exits. But those stories, while inspiring, often miss the part founders care about most — the journey before the inflection point.
That’s where the real insights live:
Built This Week zooms in on that phase. The awkward, imperfect, high-velocity middle where decisions are made fast, and everything is still on the table.
These aren’t founder interviews recorded five years after success. They’re weekly updates from builders in the trenches.
Each episode is built around what we—and other indie founders—are actually doing that week:
We don’t wait for the full story. We tell it while it’s happening. Which means the advice is more practical, the context is more relevant, and the motivation is way more contagious.
If you’re a bootstrapped SaaS founder, or just starting to monetize your side project, you already know the typical tech podcast isn’t made for you.
They talk about raising Series B. You’re trying to figure out if that $49 plan should actually be $19.
They bring on founders who exited. You’re still figuring out how to onboard without losing users on step 2.
That’s why we’re sharing weekly founder stories that match your stage, your energy, and your pace.
Whether it's:
...you’ll hear it on Built This Week — not as a case study, but as a live snapshot of what SaaS founders are doing right now.
The stories we share aren’t just ours. Each week, we’re pulling in examples from other indie SaaS founders, makers, and solopreneurs who are building in public or sharing progress.
Some are hitting their first $1K MRR. Others are crossing $10K. Some are still pre-revenue, testing, pivoting, and learning. And that’s the point — every one of those stages has something to teach.
SaaS founder stories don’t have to wait for a TechCrunch headline. They can be small, honest, and week-by-week. That’s how real products grow. And that’s the kind of story Built This Week was made to tell.
🎧 Subscribe to Built This Week
If you’re a SaaS founder—or want to become one—this is the podcast that moves at your speed. Real builds. Real tools. Real momentum.
Find us on Spotify, Apple Podcasts, YouTube, or wherever you listen.
Because the best founder stories aren’t told in hindsight. They’re told while they’re being built.
