Ryz Labs Video Studio is the internal tool Jordan built so everyone on our team can generate AI video and images from the top models in one place. Pick a model (Veo 3, Veo 2, Seedance and others), enhance your prompt with AI, generate, and browse a shared history. Jordan built it in Replit on Replicate, and the first version shipped in a few days. It was the subject of our first episode, Episode 1 (June 27, 2025).
We make a lot of social video across several brands, and production time was the biggest bottleneck. When Veo 3 launched, our social team asked for access right away. Rather than buy per-seat subscriptions to many video tools, we did what we'd already done for chat: use API keys as a consumption layer so everyone gets every model and we pay only for what's generated.
Why not just give everyone Veo 3? Cost. At 06:42 Jordan explained:
It's about $6 per eight second generation, and the generations are not perfect.
— Jordan Metzner, Episode 1
A 30-second ad needs at least four clips, and with retakes you can spend $60 to $100 in minutes. Cheap next to a film shoot, but it adds up fast for a startup.
But when I wanna build something that I need like an API and I need to make some some functional calls, I'll go to Replit.
— Jordan Metzner, Episode 1
Within days of launch, we released a Wes Anderson-style Ryz Labs commercial that got good reviews. Then one of our video editors made a nature-documentary-style capybara ad for our offsite business, Offsiteio. Sam at 28:13:
Had it done within, you know, an hour maybe, stitched them together, layered on the voice over, presented it to us, few small edits, and within a day we had a commercial that previously would have cost, you know, thousands of dollars or just been too time consuming or costly for us to even pursue.
— Sam Nadler, Episode 1
He estimated the editor generated 20 to 30 clips. Not everything worked: some image models failed in the demo, and some images disappeared from storage.
See also Seedance vs Google Veo and our later Sora 2 API video generator.
Jordan built a web app in Replit and added each model through Replicate: copy the model's API call sample and JSON schema from Replicate's API page, paste them into the Replit agent and ask it to add the model. He added AI prompt enhancement, a shared video history, download, copy-prompt and share links.
On the show in June 2025, Jordan said Veo 3 was about $6 per eight-second generation and could take up to ten minutes. A 30-second ad with retakes could cost $60 to $100 in minutes.
Per-seat subscriptions to many video tools add up across a team. Using API keys as a consumption layer gives everyone every model and you pay only for what is generated.
Jordan goes to Replit when a tool needs a back end, database, storage, environment keys or a bit of auth. For front-end-only demos he uses tools like Bolt, Lovable or Cursor.
