Sam (00:02):
And so I present to you. It's called podcast CRM or podcast promo podcast name. And then I just choose my time with some various templates and click Generate email. So you know is I music creation app. It's basically text. The song guitar sounds great. Audio quality is fantastic. The American Federation of Teachers, who says it will open an AI training hub with Microsoft open AI, anthropic.
Jordan (00:36):
Built this week. Breaking it down. Built. This week. We show you how a fresh AI be a clever tweak you like you you build this week. Hey everyone, welcome to Built This Week, the podcast where we share what we're building, how we're building it, and what it means for AI and startups. I'm Sam Nadler, co-founder, Arise Labs, and I'm joined here with my friend, business partner and co-host Jordan Metzner.
Jordan (01:02):
How are you doing today, Jordan? Hey, Sam, how's it going? Excited to be back here. I'm excited too. So obviously we're going to cover, you know, our normal docket, our normal agenda. But we have kind of a fun take this week we're going to cover something that we built, very recently I think the the, the slight twist on it is, I don't know, you you told me you have kind of a surprise, tool that you built for for our team.
Jordan (01:27):
So I'm really excited to see it. You wouldn't share what it was. So that's going to be interesting. Then we're going to jump into a tool that we both love to use. It's one of those tools that I think, you know, when you show someone who's not deeply ingrained into AI, it immediately kind of creates that spark of, imagination, inspiration.
Jordan (01:49):
And it's one of those tools that almost anyone can, can have fun with. And then finally we're going to cover some new. So I, I pass it over to you to show me for the first time this, this AI tool that you built. So, let me give you a just a quick background. You know, we started this podcast just a few weeks ago.
Jordan (02:07):
I've never had a podcast before. I don't know that much about podcasts. But I got an email from a website that says, like, your podcast is ranking like, click here to check out the charts. And I clicked on the website and has a free trial. And then, you know, they have like a $10 a month subscription or something like that.
Jordan (02:24):
And it got me thinking kind of, how did this guy get my email address already and started to think about like what the whole process was. And, I don't know if you know this, but podcasts are syndicated using RSS, and RSS is kind of an older technology that used to be used, for a lot of news syndication.
Jordan (02:40):
And it's been most extinct, honestly, except for in the podcast world. So anyway, RSS is like a URL system where you can broadcast out your feed off of episodes, and that's what's used by most of the podcast systems in order to, in order to get the new episodes as they come out. Well supported within RSS is an email address, which is like, I guess, like maybe wasn't previously supported but is supported and I don't know, as of when.
Jordan (03:03):
But like I said, I'm not an expert in kind of RSS podcasting. But long story short, you know, all these RSS feeds or almost all of them, there's a list of email addresses and, and so, you know, I saw this site, I saw what it did. I kind of saw this thing and I thought, like, okay, well, like, what do I want to do?
Jordan (03:21):
I want to promote our podcast, and I initially want to promote our podcast with, like, other business podcasts, and I want to tell them about our podcast in a way that shows that I listen and know about their podcast, and I want to get their contact information. So it's like a perfect, like, little eye job. Perfect.
Jordan (03:40):
And so I present to you, it's called podcast CRM or podcast promo. And what it does, I've scraped, the top 1061, business podcast. It starts with number one Ted podcast and goes all the way down the list. Now, if you notice here every podcast has an email address. Now some look like this like info plus blah blah blah, blah blah.
Jordan (04:07):
Probably, you know, nobody's there to answer it. If you look at this one, number two, you know, podcast at teams, okay, maybe nobody's there to answer it. But you know, as you start to go down, you start to get like more customized addresses, like, you know, if you look at this one, this is with Ray. And, you know, here's Ray's email address.
Jordan (04:24):
Right. So yeah, the HPR, video at npr.org is probably a valid email. Yeah, exactly. So, we have all the podcasts I can sort by name and rank and, you know, I can search like Ted example. And here I can see all the stats, how many podcasts, how many have email top 50 ranked. And then, what I built is an email templating system.
Jordan (04:48):
So, I have this email template. I've already built it. So we can go into like edit mode here, but, this is the name of the template. And then I have thought of podcast name when we ship this as like a sample. But we can change that up. And since I don't really know the name of the podcast host, the only like kind of dynamic information I have is the podcast name and it says like, hey, you know, we're shipping stuff, blah blah, blah, blah, blah.
Jordan (05:11):
You know, here, just like a template, right? And so that's like the template, and then I can go back to all the podcasts and like from my dashboard, the same and let me show you kind of how this works a little bit. So let's jump to, this first guy Ray that like, has like a real name.
Jordan (05:29):
So, let me just click like, generate email. And so it says like this is the podcast. This is the outreach email. This is like, hello, I'm going to podcast name. And then I just choose my template. I can have various templates. I click generate email. So look inspired by you know home business profits with Ray and home business profits with Ray is the name of the show.
Jordan (05:50):
So now I've got like custom, you know, specific subject lines. Now, this isn't like a highly engaging, like click through rate subject line, but, I'm sure we can improve that. And then this is all been written by AI. So it says like, you know, we're real builders shipping stuff. Build this. We come business profits with Ray has been a big inspiration to us.
Jordan (06:08):
We're not selling anything. We just want to let you know about our podcast like love, get any feedback and you know, as you know, we use Gmail here. So you just click open and here you go. Here's your email, here's the subject, here's the whole thing. And then, you can just press sent I love it I love it.
Jordan (06:28):
And then like ideally they they're, you know, intrigued by your email. They, take a listen, potentially reach out for collaboration or guest opportunities. Who knows? Just getting, you know, getting the word out there and, trying to establish a relationship. Yeah, I tried not to, like, ask for anything as I thought that, you know, asking too much stuff is what people try to do all the time.
Jordan (06:52):
Yeah. So, you know, I felt the kind of humble approach is a little bit better. You know, this guy has an agricultural podcast, right? So, you know, we could just click here for the Damian email. Click like this. Generate the email. You know this guy we know his name is Damian. So in in in a lot of them I don't really know if the name up.
Jordan (07:09):
So here we go. Like it filled the name out for me right. And it says like you know this podcast is an inspiration to us. We're not selling anything. Just want to make sure if you know, if you like it, let us know. And amazing. Yeah, I just can click like that. And I mean, you know, let's send one.
Jordan (07:26):
Can we send one? I, so this is to Damian Mason, and this is from your Jordan Metzner or the info at Build this Week account. Well, I think I just happened to be in my personal Gmail address, but if I move this over, we, you know, we can send. Got it. We'll send a schedule. Send just to, like, show the example.
Jordan (07:46):
But, you know, let's just like, glance a look at this podcast. Just before we send it, just to make sure we're not, you know, making this all up. But here's, you know, the Business of Agricultural podcast, you know, here's his, his email subscription, the latest episode. And, you know, we could go back and, like, totally customize this email to say, like, you know, reference the latest episode in it.
Jordan (08:07):
If we wanted to, you know, here we can probably learn a little bit about the podcast, etc., but, I think you see overall, like that's kind of how it works. And, you know, even on his website, like you're you're not seeing his email readily available yet. You know, we already have it. Oh, here it is actually so.
Jordan (08:26):
Right at the top. But it's not for every podcast. And this kind of centralizes everything as well. Correct. And this says like demon Mason office at Gmail. Whereas like if you go to look at like my email, it's Damian at Damon mason.com. So actually mine is probably much more accurate. Love it. Love it. Yeah. Great tool, creative thinking.
Jordan (08:48):
And you know what I didn't catch? So you caught this by, being pitched a service to do what exactly the service was saying. Like, hey, you can track your ranking of your podcasts, just pay $10 and you can track your ranking, and you're like, how did they get my email? And then you figured it out. I was just like, yeah, how did you get my email?
Jordan (09:11):
We're just a brand new podcast, like obviously scraping podcast lists. But then I was like, well, you know, that's probably like publicly, readily available information is the podcast lists. And, you know, the Spotify lists are not like, readily available, but the Apple ones are. And Apple has like a pretty robust URL schema. So you can like, I guess, for lack of a better term, like download the list of, you know, podcast by your subject matter category and, you know, get the URL and a bunch of info about, and yeah, you know, obviously we could build like a V2 of this where we have a little bit about each podcast and maybe a link
Jordan (09:45):
to the podcast. And, you know, we could probably integrate this into a CRM and get some feedback loop and other things like it. But, from a high level, I just wanted to crank out like 50 of, you know, 100 emails to podcast operators, to podcast creators and just tell them about our podcast. And so, yeah, hopefully just, you know, 1 or 2 people would say like, oh, that's really cool, I like it.
Jordan (10:08):
I'll tell my viewers about it. And you know, just a few of those could probably go a really long way. You know, this one's called dude dudes doing business, you know? So it sounds like I mean, it sounds like us, except the, you know, they're the 27th ranked, you know, podcast and business podcast. So, you know, I use Replit to build this, you know, I didn't actually have to go scrape the data myself, like, I was able to find it.
Jordan (10:32):
And then, you know, Replit was able to, like, grab that data and source it for me, as you see here. You know, I have a button to check for any podcasts. I can check for updates of the rankings. And then I have my templates here, and I have, you know, have some fake pages, kind of as that I just built out in case, like I need to add some additional features.
Jordan (10:53):
And then I have this one little feature here, which is to see, you know, when built this week is in the top 1000. Unfortunately, we are not married yet. You're not in the top 1000. Keep growing. It says so. You know, anytime I want to, I can just refresh the rankings or check for a new podcast, refresh the rankings and then, you know, see if we if we made it yet this week.
Jordan (11:14):
So, anyway, yeah, that's a little bit, on the podcast CRM tool, I think, you know, we'll definitely use it ourselves. And, I think anyone can build this and yeah, probably just a few hours. We'll have to celebrate when we cross over the, top 1000 milestone. Okay. Cool. Sounds good. We can come back to this club.
Jordan (11:33):
Come back to this club? Yeah. Yeah. Okay. Yeah. Just to transition to the tool of the week, like mentioned. It's one of our favorite tools to use. We used it when kind of getting the, the different elements of our first podcast ready. We both use it from a professional point of view and a personal point of view.
Jordan (11:53):
I mean, I've done it for multiple kind of personal engagements. It's just a really fun way to share AI with friends and family, especially those who, like, don't use AI on a daily basis or are scared of AI. So the tools, you know, I would argue, Jordan, you're a power user. Why don't you kind of walk us through, a what the product does, how we've used it, some of the cool features about it.
Jordan (12:18):
Yeah. Cool. And I think that will lead into kind of like, you know, soon on the news as well. So, sooner is AI music creation app. It's basically text to song. And it's as simple as that. So, you know, you can go up here and type something pretty simply. And, immediately you'll get a song.
Jordan (12:39):
Now, there's a lot of things you can do to actually make the songs. Much better. But, you know, just to get started, I think in the purposes of, of the show and the episode, you know, we could say something like, you know, you know, make me an opera song about, podcast built this week, and it's just going to go make it and it knows about opera.
Jordan (13:06):
It probably knows, you know, a little bit about our podcast and it'll do a decent job, of building this. And, you know, let me just take this prompt with us and, it'll go and create a song. And I think, like, what's amazing about Suna is just like how fast it works, the high quality of the audio, and, and, the ability for it to just make amazing, amazing music.
Jordan (13:30):
Yeah. I was just curious in the prompt, can you reference, specific artists like Taylor Swift or Snoop Dog or something like that? That's a great question. So ensue. No, you're actually not allowed to reference artists and they do that like to protect the artists, I guess. But, where you can reference artists is in ChatGPT and so what I have found is, using ChatGPT, to make songs has been, a really awesome way.
Jordan (13:59):
So what I'll do here is go to chat and say, like, you know, write me a prompt and lyrics for, you know, soon know 4.5. And then I have the prompt I just made and, ChatGPT will write me both like a prompt as well as lyrics for the song. And I find that when I do that, I get a much, better song.
Jordan (14:24):
Now here you can see it's in the style of Verdi or Puccini, and actually, that's not acceptable, for Sue now, but, I'll just let him know that. And, it should be able to fix that. And you'll paste in the entire lyrics, into the prompt or just, sudo prompt that ChatGPT gave you. No.
Jordan (14:46):
So, it just depends on, like, what I'm making, but yeah, I just tell it no artist name. So it'll make the, you know, kind of the, the, the prompt and then I'll paste the lyrics in as well. Okay. So you copy over here your description, from ChatGPT. And then, here we take the lyrics and like I told you, I'm not a big classical music fan, but I think it'll illustrate our point quite well.
Jordan (15:11):
And then you can click here, create. And in just a few moments, sooner we'll start creating a classical music song, an epic one in the silence of the morning. And, in fact, they've added a bunch of new features as well. But I think what will also be cool is to take the same lyrics and just, okay, make this a trap country song.
Jordan (15:36):
Just give me a new prompt. And so I think what will be interesting is here we can listen.
Jordan (15:48):
In the silence of the morning, cold begins to slow us. Rain ignites the you can question. It's this one. One question I have is like. So every time you you know it it it gives you these two outputs immediately. Usually what I do is, you know, either choose one or kind of tweak the prompt and continue working. Can you go in and within, you know, edit elements of the song like add baseline or, you know, different kind of musical elements?
Jordan (16:26):
You know, not musically inclined enough to do that, but theoretically, can you go and tweak little bits and pieces of the song? Yeah. So they've built a ton of new features. So first, when you produce the song, you're going to get two versions of the song. As you heard we listened to the first one. If we just listen for a second, we can listen to the second one and, you know, we can.
Jordan (16:47):
In the silence of the morning, you can hear it's very different sounds to sing a spot, but we can, you know, later into the song, taking wing. So I think the first one might be better for us. Let's just set here as an example. And so then as soon as I added a bunch of new features, you can download the song as an MP3 or a WAV file.
Jordan (17:06):
You can actually generate a video with lyrics, and then you can also now remix and edit the song so they have an editor. You can use styles so you can kind of like remix it. You can also, get the stems, which is a new feature, which means you can separate out the audio from the instrumental.
Jordan (17:25):
So it really is been, quite a robust tool. And, you know, it sounds maybe a little boring with classical music, you know, as we've made here. But if I just take my new prompt using the same lyrics, I'm just going to go back to Sunil here and we'll paste in my new prompt, which is, country trap hip hop, but the same exact lyrics.
Jordan (17:45):
You know, we'll create that and in just a few moments and like I said, it's, you know, it's just so fast, you know, here we're going to get the same song, but like, a country trap. And that just shows the diversity of it. Yeah. And then, while making country trap music is, with, you know, specific lyrics that we generate is fun, you know, party trick, share with friends, whatever.
Jordan (18:09):
How have we use this, in business? Yeah, well, I think, you know, Justin, I think before we talk about, like, business. You know, what's crazy about music is it touches people, like, all across different ages and generations. And what's amazing about Suno is you can make all types of music. And so, you know, I've showed this to a lot of non-technical people.
Jordan (18:28):
Just made a music, song, you know, on the spot based on, you know, maybe something they're wearing or some of their interest or something like that. And, you know, based on a style they may like and immediately they hear the song and they're just blown away and, you know, I've shown, you know, my 80 year old aunt and made a song in Italian for her, and she, she couldn't believe, you know, the quality of, of the music, the speed, you know, even in, you know, her personal, like, home dialect, language.
Jordan (18:55):
I could make a song. And, you know, they don't even make music in that language anymore. So, Yeah, it's just an incredibly diverse product. That, you know, is really fun to play with. And I think it works, like, across all genres, like, kids love music, adults love music. You know, everyone loves music. So in the case of your question, yeah, of course, we used it to build the build this week, jingle for our show.
Jordan (19:22):
And we continue to use it for, you know, loops on top of our music of of our clips. And, you know, for other videos we're using, this is like just the beginning. I know, like, you know, some producers are starting to use it in their, like, music production, like Timberland and some other ones, you know, when, when certain TV commercials or movies are made, sometimes they'll hire an entire orchestra to reproduce a style of a song.
Jordan (19:44):
So, you know, if you want to make a spy movie, then, you know, you might make a song that sounds like James Bond but isn't James Bond. And, you know, here you can just simply go into Sue now and, you know, type in that kind of style and, and get something that will probably work and you can just keep going over and over again.
Jordan (19:59):
I mean, you know, I think we should just listen to a quick clip here of, of what this trap music is. We can, you know, blend it in and post. But, you know, this is this is the same lyrics as we had a second ago.
Jordan (20:12):
The salmon guitar sounds great. Audio quality is fantastic.
Jordan (20:19):
Lyrics sound great. Real beats.
Jordan (20:28):
I mean, it sounds amazing. Sounds really, really awesome. It sounds so, so good. It actually leads us to kind of our next topic, which is, I don't have the exact headline in front of me, but it's about, a band that has, you know, I wouldn't, I don't know, stay. They outdid themselves or it became public that it is completely AI generated.
Jordan (20:53):
Velvet sundown. It's got a, it's received a lot of popularity listens. I've listened to it myself. You know, I totally see me vibing to Velvet Sundown on a long road trip. And overall, it's really good. So what are your thoughts on kind of an AI complete AI band becoming so popular? And does this mean the end of, you know, humans leading the creative inspiration of, of music?
Jordan (21:26):
Or is it just, you know, something people liked? And there will be lots of, you know, creative humans contributing in the future? Yeah. I mean, I think it's super interesting. I'm kind of surprised it took this long for, an artist to, like, break out. I know there was, there was an AI artist. There was an artist who did, like, a Drake AI song.
Jordan (21:46):
Maybe about a year ago or so. That kind of got pretty popular really quickly. And, yeah. You know, is the music from The Velvet Sundown, like, you know, amazing. Maybe. Maybe not, you know, but the story's picking up speed, and so it kind of makes you want to listen even more so. But, yeah, I think I artists, I actors, I characters, you know, just the same way, you know, people love animated characters like Homer Simpson.
Jordan (22:13):
Right? So, I think we'll definitely see, more of that in the future. Will, you know, I music eliminate, human generating music? I don't think so. Will it improve, the quality of music generated by humans? Yeah, most likely, I think, like, where we're going to see some big opportunity we haven't really seen it yet.
Jordan (22:34):
Is really like using AI inside the music production studios. So, like, all of the doors, like all of all of the digital workspaces. So whether that's like Logic or Ableton or any of the other ones haven't incorporated AI to the point, like, like soon always. And you know, once you see, you know, you're making a song and you say, oh, that sounds good.
Jordan (22:53):
You know, put it, put a drum track on it. Okay. You know, have it at a heavy bass, okay. You know, and you're making music while texting. I think, you know, is an opportunity that, you know, is upon us and it's probably coming really soon. And that's going to start to really improve the quality and speed in which music gets produced.
Jordan (23:09):
And, you know, it goes back to like that video production stuff we talked about in episode one with with Vale three, you know, if I wanted an orchestra, to sing a song, you know, an opera or whatever, you know, wherever made or even a country music song, like, you know, it would take hours to produce that. Plus the skill set, plus all the instruments, plus, you know, recording it line by line.
Jordan (23:29):
So you know, the amount of time and money saved by by leveraging this. This art form is incredible. And so, hopefully we'll see artists leverage it as a form or a mechanism for them to produce more, greater, faster, better art. You know, just like we've seen, like what Photoshop did to to artists, digital artists and, you know, kind of the same for digital video editing.
Jordan (23:49):
The last story I wanted to cover, which is, I believe, you know, within the last day, is about the American Federation of Teachers. Who says it will open an AI training hub with Microsoft, OpenAI, anthropic. You know, I have two children. So, you know, I do think about the impact of AI on their early education and, you know, high school education.
Jordan (24:15):
They're not there yet. But I'll give you my take from a parent. But what's your immediate reaction? I mean, you know, it's so obvious that AI has such a potential impact on, you know, the education, complex. I mean, whether it's from early education to late stage education to, you know, I'm obviously far outside of school, and I use, you know, AI to educate myself on a daily basis, how we're going to see AI impact the classroom.
Jordan (24:44):
I mean, who knows? But I mean, it seems like it's a wide open space right now, but, you know, it's one of these things, like, obviously it can be hyper customized, each student and their learning abilities and what their interests are. And, that sounds like right up the alley of, you know, proper education. I would say I'm no education expert.
Jordan (25:02):
I don't really know much about it, but, you know, we do know that, like, students are at all different paces, have all different interests, learn in all different ways. And, you know, I ability to customize that, you know, seems like a home run, but, I'm sure there's probably some, some drawbacks to that. Could that could come with us.
Jordan (25:19):
Yeah. I mean, just having two young children and being, you know, I would say maybe compared to the average human, I'm pretty exposed to AI tools. I'm very AI forward in the classroom. With that being said, I do have some concerns I would take with kind of my mentality is to be proactive and proceed with caution. I think it can just be such a huge accelerant to so many different kids, different learning profiles, personalities.
Jordan (25:53):
They all kind of learn at different rates. Even, you know, with my own daughter and in a subject she likes, which is math, she has different parts of math she likes more than other parts of math. So, you know, and she prefers, of course, to do the things she's good at, but in reality, she should probably focus a bit more on the things she she struggles with at this time.
Jordan (26:15):
So, I think it you know what? I'm I guess my biggest fear with AI in the classroom in this maybe a little bit, higher level at high school or, college is, you know, I would want to make sure that in the implementation of AI in the classroom, it doesn't, replace students critical thinking to really, you know, thinking is this, you know, just because I got the answer, does that mean that this is the right approach?
Jordan (26:45):
You know, not just kind of a copy and paste approach and how to, like, weave in, critical thinking, really strong critical thinking skills. And I wouldn't call it mistrust, but, you know, having that level of, critical AI to, to anything you read online or anything generated by AI and, and having kind of the wherewithal to investigate, on your own, I think is a really important piece to this puzzle.
Jordan (27:18):
But it's kind of like I see AI is kind of like the internet, you know, 20 years ago in the classroom, like my daughter's entering in fifth grade in her fourth, third and fourth grade classroom. They're very using iPads and different online tools. So, you know, you can't avoid it. It's going to be there. How do you how do we use it safely?
Jordan (27:38):
How do we use it in a way that actually greatly benefits the students? I'm not an expert here, but I think, you know, you can't ignore it. And I think it's really important to be proactive in looking to the solutions. And, and, you know, proceeding with caution. As mentioned before, it seems like, ChatGPT so far has been great.
Jordan (27:58):
As you know, kind of like a companion. And it seems like AI is very good at being companion like in that sense. And that seems like an area where there's a lot of opportunity, especially for children. You know, kind of in supporting their learning in education. But just look at something like sudo, like, you know, how hard is it for for a child in fifth grade to make an entire song?
Jordan (28:19):
And now she can just speak it out and she has a song. You know exactly what she wanted to make her song about. And, you know that that is incredibly liberating, I think. Yeah. And that, for instance, my, five year old is really interested in space. And a couple times I've just put on voice mode, with ChatGPT and let her talk to, ChatGPT about space.
Jordan (28:41):
And my five year old can rattle off more space facts, and I'm guessing most five year old. So, you know, just having like probably five space related conversations. You know, it's been a very valuable learning experience for her. And she's five years old. So I think it's, very interesting. I think it's needed, obviously. I think it's it's normal to have concerns and we should have those concerns.
Jordan (29:09):
But I'm, you know, excited that it can actually accelerate and expose students to way more than they would have been in, like a traditional curriculum. And that's kind of it. Jordan, anything else to wrap up the show? No. Great episode, fun to talk. Lots of things going on in the AI space again, you know, crazy week and yeah.
Sam (29:31):
Hope you guys like the products we build and what we showed off. And looking forward to catching up with you again next week, Sam. Likewise. Take care everyone. Bye.
