Will AI agents disrupt travel aggregators like Booking.com and Expedia?

Short answer: Jordan Metzner says agents can check hotel websites or contact each hotel for the best price, causing disintermediation of aggregators. He also cites searching markets for used boats, cars and houses, social media content and market research.

Watch this answer from Episode 57

Watch this answer from Episode 57 (starts at 6:41) · Episode 57 notes and transcript

What was said on Built This Week

From Episode 57: A Bot Emailed a Sold Out Hotel for Me. 15 Minutes Later I Got 33% Off., starting at 6:41.

Jordan Metzner [6:40]: So, whether that's like the booking.coms or Expedia's, etcetera, because you can just have your agent look at, like, find all the best hotels in a certain area and have your agent go teach their websites and check out the best price. And you can even have your agent, reach out to each hotel if you have enough time and kinda find the best price. So I do think this will cause disintermediation in places where previously kind of there were these aggregators that would essentially do the work for you since, like, you wouldn't really wanna go to 20 websites and get the prices of 20 hotels at 20 different websites, so for the same time period. So it is exciting new use case. I think, like, travel is a good one, like I mentioned. Any big purchase, like, if you want to buy, like, a used boat or, like, a house or something like that, it's really great for kind of, like, searching the market and finding new opportunities. It's super good for social. Yeah. Great for used car sales to find an opportunity. If you're looking for a specific car, it'll, like, kinda search the market for you, let you know when new ones come online.

Jordan Metzner [7:38]: It's good for social media both in, like, generating content as well as helping you, like, auto publish content. Obviously, like, market research, it's come out with some new tools like websites so you can, like, create research and then put it onto, a landing page. I believe phone calls are coming soon. So, it does feel like we're in a new age of, like, workflows that will come to the enterprise pretty quickly across, like, all enterprises. And, whether we'll see, like, kind of the winners here, like, I think we spoke about it on last week's episode, but, whether Grok Bot will remain a little bit or we'll see Claude come through with their own product or even companies like, Google or Microsoft that, kind of own the enterprise stack, come through with a better solution here that will end up being a winner. Ryz Labs builds production grade AI for the world's most ambitious companies. So 40 in twenty years. Data scientists. AI architects. All working together on your problem.

Jordan Metzner [8:34]: While other talk about AI Ryz Labs is already implementing it.

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