Explore how weekly product builds can transform your momentum as a maker—and how the Built This Week podcast helps indie hackers stay consistent, focused, and shipping every 7 days.
If you’re an indie hacker, a solo founder, or a builder juggling projects between client work and late-night sessions, you’ve probably experienced this: the excitement of starting a new idea… followed by the slow fade into “still working on it.”
That’s exactly why weekly product builds matter. They’re not just a productivity tactic — they’re a mindset shift. And they’re at the core of what we do at Built This Week.
Weekly product builds mean committing to making visible progress every seven days. Not grand plans or perfect code, but something real — shipped. It could be a small feature, a landing page, a new onboarding flow, or even a revenue experiment. The key is: you build, finish, and share — every single week.
At Built This Week, our podcast is a reflection of that rhythm. Each episode documents what we actually built that week, the tools we used, and the lessons we learned along the way. It’s honest, fast-paced, and focused on real progress — not just hypotheticals.
Shipping weekly forces clarity. There’s no time for perfect. No time for bloated plans or never-ending backlogs. You have to strip your idea down to its essentials: what’s the smallest version that still delivers value?
When you build with that constraint, three things happen:
It’s like compound interest, but for your creativity and execution. One small build per week turns into 52 real features, projects, or businesses per year. That’s a portfolio — not a wishlist.
Built This Week is a podcast designed for people who build like that. Every episode is under 15 minutes and follows a simple format:
It’s like a mini standup meeting for your solo founder brain — quick, focused, and motivating.
In a world of overnight unicorn stories, endless product launches on Product Hunt, and AI tools popping up every 10 minutes, it’s easy to feel overwhelmed. But weekly product builds bring it back to the core of what matters: building something useful and getting it in front of people.
We believe in learning by doing — not waiting. And by sharing our builds every week, we hope to inspire other makers to do the same.
You don’t need funding. You don’t need a 12-month roadmap. You just need one clear idea—and a week to ship it.
🎧 Subscribe to Built This Week
If you want to follow along with real product builds, discover new tools, and hear startup news that actually applies to indie makers, subscribe to Built This Week on Spotify, Apple Podcasts, or wherever you listen.
Start building small. Start building weekly. And watch how fast things grow.
