Meta Ad Concepts in Claude Design

In Episode 40 (April 24, 2026), Sam showed one of his first three projects in Anthropic's new Claude Design: Meta ad concepts for HipTrain, aimed at women aged 50 to 70. Through a chat, he got a presentation of three cheeky campaign concepts, each with an image prompt and a Veo 3 video prompt, plus one finished image ad made with Nano Banana. He didn't give a build time.

Why we built it

Women between 50 and 70 are, in Sam's words, generally HipTrain's prime demographic. He wanted ad options to put in front of the marketing team, and wanted to test Claude Design on something other than a web app. Sam had seen mixed reviews on social media but loved it, especially the design quality.

And I would say, to me, it feels like a chat, a UX UI designer at your hip that you can chat with, engage with, have them propose ideas.

— Sam Nadler, Episode 40

The stack

• Claude Design: the chat, the campaign concepts, the prompts and the final ad layout.
• Nano Banana: rendered the image from Claude Design's prompt.
• Google Veo (Veo 3): Claude Design wrote a video prompt for each concept. Sam didn't render the videos on the show.

How we built it, step by step

1. Start a chat. Ask Claude Design for Meta ad concepts for HipTrain.
2. Answer the questionnaire. Claude Design opens most projects with 8 to 12 questions before it creates anything.
3. Set the audience and tone. Sam prompted it to target women between 50 and 70, with a cheeky, self-aware voice.
4. Ask for three campaigns with prompts. For each: an image prompt and a Veo 3 prompt, in case he wanted video later. Concepts included "Turns out I wasn't done," "The things my doctor said I couldn't do anymore," "The grandkids think I'm chill" and "The weights know better."
5. Render one image outside, bring it back. Sam ran one image prompt through Nano Banana and handed the result back to Claude Design, which composed the ad.
6. Share for comments. A share link turns the work into a presentation the marketing team can comment on or edit inside Claude Design.

How it turned out

A deck of three concepts, one with a finished image ad. Sam said Claude Design captured the cheeky tone "to some degree" and called the output "really, really great." Only one campaign has an image because he only rendered one. Jordan was "almost, like, overwhelmed and confused by how good this whole thing looked," and noted the same interface can produce ads, web apps or anything else.

Beyond share links, Claude Design can download a zip, export a PDF or standalone HTML, send to Canva, or hand off to Claude Code. Sam used that last one for his internal web app redesign in the same episode.

What we'd do differently

Start a new chat for each new direction. Claude Design kept prompting Sam to "start a new chat" to save on context, and he admitted he may have been overusing one thread. For how it stacks up against the incumbent, see Claude Design vs Figma.

FAQ

Can Claude Design make ad creative?

Yes. Sam asked it for Meta ad concepts for HipTrain and got a presentation with three campaign concepts, each with an image prompt and a Veo 3 video prompt. He rendered one image in Nano Banana and Claude Design composed the finished ad around it.

How do you make Meta ads with Claude Design?

Start a chat describing the ads, answer Claude Design's opening questionnaire (usually 8 to 12 questions), give it the audience and tone, and ask for concepts plus image and video prompts. Generate images elsewhere if needed, give them back to Claude Design, then share a link for comments.

Can Claude Design generate images?

In Sam's workflow it wrote the image prompt, and he ran that prompt through Nano Banana himself, then gave the image back to Claude Design to build the ad.

How do you share Claude Design work with a team?

Create a share link: it turns the work into a presentation teammates can comment on or edit directly in Claude Design. You can also export as PDF, a zip, standalone HTML, send to Canva, or hand off to Claude Code.