Short answer: Jordan Metzner says new sites get indexed quickly: NTRVSTA, their AI interview tool, gets traffic from Google, Perplexity and ChatGPT before any marketing, with leads from Malaysia, Holland and the UK.
Watch this answer from Episode 2 (starts at 13:48) · Episode 2 notes and transcript
From Episode 2: We Built an AI SEO Machine That Writes and Publishes Itself, starting at 13:48.
Sam Nadler [13:48]: You mentioned some of the impact in your introduction of the tool. We do have some examples of brands we really haven't even publicly launched yet and still had inbound from kind of starting this process a couple weeks ago just to get the kind of the gears moving. Do you have any other kind of interesting stories about how this has worked?
Jordan Metzner [14:14]: Yeah. I mean, every time we build a new business or brand or website, one of the first things we do is try to write something like five to 10, blog posts that are related to the website's content almost immediately and post it. And usually, I think nothing of that. I just try to make the website look professional, to be honest with you. But what we've noticed is that these sites are getting indexed quickly and driving traffic in. And since the brands we're building are AI and in a new innovative high searchable space. We're getting traffic almost immediately. So, in the case of NTRVSTA, our brand new AI interview tool, we're seeing traffic come in both through Google as well as through LLMs like Perplexity and ChatGPT, and yet we hadn't really haven't really marketed the business or application yet. People are searching for AI interviews online. And, since we have content about AI interviews, real time interview tool AI interview tools, our context getting indexed and then driving traffic through into the website.
Jordan Metzner [15:17]: And that's led to some significant leads already. And I think even what's more interesting is that it's global. We're seeing traffic come in from, I think, yesterday, Malaysia, Holland, The UK. So we're seeing, new leads come in, not just from The United States, but all over the globe. And I think it just shows kind of the proliferation of tools like ChatGPT and some of these other AI search tools, that people are using all across the globe.
Sam Nadler [15:46]: Yeah. Obviously, it's not a silver bullet, but nothing is, and it helps. It's free. A tool like this can help scale across multiple brands like we have, and it's organic leads, which in many ways are the best leads to have. So awesome tool.
