Short answer: Jordan Metzner says Google Search Console data shows content about your business drives traffic, LLMs already index their sites, and the auto blogger writes and posts a blog to each brand's Webflow site daily or on demand.
Watch this answer from Episode 2 (starts at 2:06) · Episode 2 notes and transcript
From Episode 2: We Built an AI SEO Machine That Writes and Publishes Itself, starting at 2:06.
Jordan Metzner [2:06]: Yeah. So maybe we should talk about it a little bit first before we show it off. But, I've always been into SEO, which is search engine optimization, which is essentially optimizing your site for high ranking on Google. And there's a lot of different ways to do that, but I've been working on SEO for a pretty long time. When I was at Amazon, one of the first teams I was working on, I was able to work pretty closely with the Amazon SEO team. And I learned a lot. Amazon's one of the highest most ranked website or most pages ranked on the Internet since they have so many products and every page is ranked, etcetera. And then when I moved into the Prime Video department, we found this, like, SEO opportunity. And so I worked and actually got a two pizza team funded there to build out an SEO opportunity for Prime Video because SEO is just such a great business for Amazon. And so I've always been kind of into SEO and search engine optimization overall.
Jordan Metzner [3:00]: And so as we started to build out our websites here at Ryz Labs a few years ago, we started to build everything on WordPress mostly because it's free, easy to host. I can launch WordPress websites pretty quickly, and it has pretty good SEO. And then maybe about a year ago or so, we started to redo our websites and moved over to Webflow, mostly for the purposes of just, like, not having to maintain the sites as much as compared to WordPress. But some of the good things of Webflow is that the SEO has been just as good as WordPress, if not even better. And so essentially creating kind of competitive content around what our website's about has been valuable to drive additional traffic. And we know that because, like, we've been tracking it through both Google Analytics as well as Google Search Console, which is this tool that tells you, like, how many people search for your website every day and what search terms and what pages they landed on. So, essentially, the long story short is that writing content on your website about your business is good for your business and will drive traffic to your business. Now, obviously, we're in the state where things are changing quickly, especially due to LLMs taking over so much of search, like ChatGPT and others like that. But what we've noticed already is that some of our sites are already being indexed pretty well inside the LLMs. Long story short, writing content is kind of a pain.
Jordan Metzner [4:25]: Obviously, now with ChatGPT, it becomes much easier. You can just, like, ask ChatGPT to write you an article. But we have, like, 10 or 15 websites or something like that, and we wanna constantly be writing content. We also know that content with images performs better. And so, this week, we're gonna show off our auto blogger tool. But just from a high level, what it does is it connects to our Webflow websites for each different business. We add the brand. We add the things that are relevant to that brand, the kind of topics and things that we wanna talk about and write blogs about. And then from there, what the blog auto blogger will do is either on demand or at a scheduled time, ideally daily, it will write a blog post and post it automatically into our Webflow account, which then publishes that into our Webflow website. So we found it to be a great tool to drive up increased traffic, and, we kinda have this feedback loop where we can go inside of ChatGPT.
Jordan Metzner [5:20]: We can go inside the Google Search Console, see what people are searching for, and then continue to kinda double down on content like that. So, in the case of our Offsiteio business, our top search term is something like off-site planning checklist. And so, we've just continued to double down on creating content around the off-site planning checklist so that we can drive more content and drive more traffic back into the site in the full circle. So alright. Now we can kinda jump into it. But any questions there?
