Webflow

Our verdict on Webflow

Webflow is where our company websites live. We moved off WordPress because we were tired of maintaining sites, and the SEO has held up: Jordan says it has been just as good as WordPress, if not better. Our evidence is narrow, though. We have talked about Webflow in two episodes, mostly as the place our AI-written content gets published.

What we built with Webflow

One build so far: the Ryz Labs Autoblogger, which Jordan demoed in Episode 2 (July 2025).

• What it is: an AI content studio connected to each brand's Webflow CMS. Jordan built it mostly in Replit.
• How it talks to Webflow: each brand is a website with its own Webflow API key, the fields from its Webflow collection, and a list of topics. Jordan said a few extra fields are needed just for the Webflow mapping.
• What it writes: text comes from ChatGPT and Claude. Images come from OpenAI's image models, plus FLUX so they do not all look the same.
• Result: about 150 posts per brand at the time of the episode. Even brands we had not launched got inbound. NTRVSTA, our AI interview tool, was getting traffic from Google and from AI search tools such as Perplexity and ChatGPT, with leads from Malaysia, Holland and the UK.

But some of the good things of Webflow is that the SEO has been just as good as as WordPress, if not even better.

— Jordan Metzner, Episode 2

How we use Webflow

1. Put every brand site on Webflow. We run 10 or 15 websites, so lower maintenance per site adds up.
2. Set up a blog collection per site. The Autoblogger maps its posts to each site's collection fields through the Webflow API.
3. Seed each new site with content right away. Jordan writes something like five to 10 posts for a new brand almost immediately. He did it to look professional and found the pages got indexed fast.
4. Generate on demand or on a schedule. One click creates posts for all brands at once (11 in the demo), or for one brand picked from a dropdown. Ideally it runs daily.
5. Feed it from Google Search Console. See what people search for and double down. For our offsite business the top term was something like "off-site planning checklist," so we kept writing around it.
6. Automate publishing only once you trust the output. We have gone back and forth between auto-publishing and publishing by hand.

But I think that there's a little bit of risk of, you know, ChatGPT hallucinating or just not understanding exactly what the brand is and pushing out content that's not on brand.

— Jordan Metzner, Episode 2

Full automation is possible once the content is good. In Episode 35 (March 2026), Iliya Valchanov of Juma described the same pattern with no human in the loop. His go-to-market team went from seven people to one, and the Webflow integration publishes an article end to end, at 08:24:

Let's say, we integrate with Webflow, and now you can write and publish an article in three minutes from beginning to end with with no supervision.

— Iliya Valchanov, Episode 35

More on this in AI in marketing.

Where Webflow falls short

We have not hit a Webflow limit on the show, and we would rather not invent one. The risks we did talk about sit in the content pipeline, not the platform:

• Off-brand posts hurt you. Jordan's example: a fitness site publishing articles about staffing developers in Argentina could make Google think your content is trash and lower click-through.
• You still need a human check early on. That is why we did not fully automate publishing from day one.
• Webflow is not required. Jordan said the same approach works with WordPress or other sites, or you can just generate posts and paste them into any blogging tool.

We did not cover pricing, the visual designer, or e-commerce features, so this page does not either.

Episodes featuring Webflow

• Episode 2: why we left WordPress, and the Autoblogger demo publishing into Webflow.
• Episode 35: Juma's Webflow integration writes and publishes articles in three minutes.

FAQ

Is Webflow good for SEO?

In our experience, yes. Jordan said in July 2025 that after moving our sites from WordPress, Webflow's SEO has been just as good, if not better, tracked through Google Analytics and Google Search Console.

Why switch from WordPress to Webflow?

For us it was maintenance. We built our first sites on WordPress because it is free and quick to launch, then moved to Webflow about a year before Episode 2 so we would not have to maintain the sites as much.

Can you automate blog posts in Webflow?

Yes. Our Autoblogger, built in Replit, stores each brand's Webflow API key and collection mapping, writes illustrated posts with ChatGPT and Claude, and publishes them into the Webflow CMS on demand or on a daily schedule.

How much does Webflow cost?

We did not discuss Webflow pricing on the show, so we cannot say from our own experience.