Short answer: Iliya Valchanov says Juma can write and publish a Webflow article in three minutes; agencies save 10x to 20x of time per task, measured in billable hours, while small teams can chase more ideas.
Watch this answer from Episode 35 (starts at 7:50) · Episode 35 notes and transcript
From Episode 35: AI Agents Are Replacing Entire Marketing Teams, starting at 7:50.
Sam Nadler [7:49]: And have you ever run, even if it's like back of the napkin math, like, running a project through, like, the full kind of marketing workflow to, really deploy everything possible. Like, what a normal team of five would spend, six weeks doing can now be done literally by one person in, eight hours? Or when can you walk me through some of that time savings and obvious probably cost savings in as well?
Iliya Valchanov [8:16]: Yeah. Absolutely. So so our team used to be our go to market team. We used to be seven people. So we had seven people in sales and marketing. Now we have one. And we're doing more work than before. So, basically, we started by trying to automate each and every activity that we do in marketing, and I would say that in some of the cases, we're much faster. Let's say, we integrate with Webflow, and now you can write and publish an article in three minutes from beginning to end with no supervision. So it takes three minutes to do this, but it's not only about the speed. It's about stuff that we were not able to do before. We're hearing these full reports from Google Analytics, from Google Ads. I had never had a report as good as this one in the sense of AI is giving me the full overview of what's happening, who's converting, what's working, what's not working. No agency is actually doing this in a good way, not to mention a marketing team of two or three people. So, basically, I think it's more about these extra stuff that you can do that that were not possible before work.
Iliya Valchanov [9:25]: And, yeah, and I'm most excited about these, unlocking these.
Jordan Metzner [9:29]: Can you tell us Ilya, hey. Thanks all for the demo. That was really cool. Can you tell us a little about the impact on IRR and ROI and ROAS and kind of it seems like the biggest opportunity is in the ads, particularly in the ads space less than in the organics in the organic space. But, yeah, tell us a little bit more about kind of like how the impact is to ROAS and whatnot.
Iliya Valchanov [9:49]: Yeah. So the it really depends on the client. And if you take a very big agency or a very big company, they're thinking about it like this. Can you save us 10% of our billable hours? If you can save us 10%, we're gonna make shit on money. Right? And, basically, in this case, for we for them, we are trying to remove all the repetitive work, and, basically, it's measured in terms of billable hours. Every billable hour we save, this they make this much more money. Let's say they bill a $100 and we save them twenty hours. It's very easy to see to how much we have saved them. Now when you talk about a small marketing team, the it's not so much about how much time you save. It's much more about how many more things you can do, and it's about the opportunity to explore more and more things and build projects that you would never do and so on. So long story short, for marketing agencies, the return is is is in hours. They're usually saving, 10 x to 20 x of time on each task. And for smaller teams, it's much more about chasing every op every idea they have in their head, they can chase it now, and ultimately, they have, better results.
