Short answer: Iliya Valchanov says Juma researched HipTrain, ran a competitive scan, asked questions and produced an April calendar for LinkedIn, X and Instagram with content pillars, then turned it into an Instagram carousel.
Watch this answer from Episode 35 (starts at 2:18) · Episode 35 notes and transcript
From Episode 35: AI Agents Are Replacing Entire Marketing Teams, starting at 2:18.
Sam Nadler [2:18]: I feel like, every TikTok or YouTube video I've seen lately has something to do with leveraging AI to super drive your marketing process. So I'm really excited to see what you built for HipTrain.
Iliya Valchanov [2:30]: Yeah. Absolutely. So HipTrain, it's is basically an app which helps you with personal one on one training. And I was going through the website, and I'm like, okay. How can I help HipTrain with distribution? So I was thinking, okay. The website looks good. It has some good stuff on the blog. The message is good, so I cannot help too much with this. But maybe we can help with the social media strategy. So what I did was I gave Juma a clear social media calendar for April, covering LinkedIn, x, and Instagram, and that that was all. So it goes through this process. It goes, finds the what HipTrain is. We have a bunch of different skills. So in this case, we have the social media calendar, which is a skill that we optimize for. We have hundreds of these for marketing use cases that we're we're writing ourselves, basically, not with AI. We it goes to website and then creates this plan. Let's go research, do competitive scan, then present the findings, and so on. Dave goes through a more detailed process. You can check each of the steps.
Iliya Valchanov [3:43]: He's doing the research, and then it goes into question mode. Basically, it asks you a question. So very similar to how Claude Code would ask you a question, we also like to, make it very interactive so that just with one prompt, you can go through a full workflow. In this case, I clicked, looks great. Let's build it, and the tool continued to execute the workflow. So the final result of this is basically a social media calendar for April with an overview day by day. Here is the full calendar. Maybe I can zoom in, and, it has a couple of pillars, corporate and wellness, fitness education, motivation. It goes through different concepts, so on and so forth. Also, it has the breakdowns and how many posts per view would go into each of these pillars that are very important for the social media strategy of any company. And finally, there's some next steps that you can go through. So all of this was with a very, very simple prompt, which was just create social media calendar, and under the hood, we optimized for everything else that you wanna do. From there, you can just go to the next step, and you can say, in this case, I said, take this social media calendar and create an Instagram carousel about it. And it, again, went through the process and created the social media calendar and the carousel. I still haven't seen it.
Iliya Valchanov [5:13]: I hope it will were looks great. So let's see.
Sam Nadler [5:16]: Even better.
Iliya Valchanov [5:17]: So this is basically a visualization, first one, second page, third page of the carousel, fourth, there they are, and so on and so forth. So this is fully autonomously built. If I was to if I could actually, give it your branding or your colors, it would be fully ready to be published on Instagram immediately. So, basically, that's that's what we are optimizing for. We have connectors to Google Analytics, HubSpot, Google Search Console, Google Ads, Meta Ads. We are doing all of these ourselves so they're not the so we can expand them with whatever you need. And currently, most of our clients, they just connect all of their tools together, and we make the magic happen, basically.
