Short answer: Iliya Valchanov says Juma projects keep memory of past work, and a new Instagram connector lets it learn what performed. Its main users are marketing agencies, then marketing teams, solopreneurs and founders.
Watch this answer from Episode 35 (starts at 6:06) · Episode 35 notes and transcript
From Episode 35: AI Agents Are Replacing Entire Marketing Teams, starting at 6:06.
Sam Nadler [6:05]: Amazing. And does it learn, like, for instance, that Instagram carousel that you posted and, over the course of the month, it does, 20 carousels. Does it begin to learn which kinda carousel format had the most engagement, the most views, the most comments, whatever, and then begin to, if you run the second month or the third month and begin to improve upon itself?
Iliya Valchanov [6:28]: Yeah. So the first step to do this is you need to create a project, and in this case, I can create a HipTrain project. And once it is in the project, it starts, gaining memory about the stuff it has done. It can go and over time, you can involve it. The this thing with that you mentioned from his for Instagram, we have just released this Instagram connector, and this is exactly the way we're thinking about it. Once you start posting the stuff, the project should know what you have posted already, how it performed, and whether it should do more of this or less.
Sam Nadler [7:02]: Very cool. And what types of businesses are using it today? Is it mainly consumer business, b to b businesses, smaller teams, bigger enterprise? I'm sure it's a little bit of everything, but where do you think what seems to be what client seems to be gaining the most value and traction?
Iliya Valchanov [7:18]: Yeah. So we call it, an agent for marketing tasks. So whoever is doing marketing tasks, and these are mostly seen in marketing agencies where everybody does marketing tasks. Second biggest group is marketing teams where, these are smaller, but, in marketing teams, you have two, three people doing the work of 50. And also solopreneurs, founders, people who they have a project out, but they don't know how to market it. They come to us to kind of do this work for them.
