The Ryz Labs Autoblogger is an AI content studio Jordan built, mostly in Replit, that connects to each of our brands' Webflow sites. For every brand it writes illustrated blog posts on our chosen topics and publishes them into the Webflow CMS, on demand or on a daily schedule. Jordan demoed it in Episode 2 (July 3, 2025). By then it had produced about 150 posts per brand.
Jordan has worked on SEO since his time at Amazon, where he got a team funded to chase an SEO opportunity for Prime Video. His lesson: writing content about your business drives traffic, and content with images does better. But we run 10 to 15 websites, and writing for all of them by hand is a pain.
The trick is to write for what people search, not for your brand name. Nobody searched for our offsite company by name, but they did search for "off-site planning checklist," so we kept writing around that. Google Search Console tells us which terms to double down on.
And then from there, what the blog auto blogger will do is either on demand or at a scheduled time, ideally daily, it will write a blog post and post it automatically into our Webflow account, which then publishes that into our Webflow website.
— Jordan Metzner, Episode 2
About 150 posts per brand since launch. New brand sites got indexed quickly, and some got inbound before we'd launched them. The clearest case was NTRVSTA, our AI interview tool, which was getting traffic from Google and from LLMs like Perplexity and ChatGPT before we had marketed it.
And that's led to some significant leads already. And I think even what's more interesting is that it's global.
— Jordan Metzner, Episode 2
The day before recording, leads came in from Malaysia, Holland and the UK. Sam's take: "it's not a silver bullet," but it scales across many brands and the leads are organic.
For the tool we showed in Episode 1, see the Ryz Labs Video Studio. More on marketing: AI in Marketing.
Jordan built it in Replit. Each brand gets its Webflow API key, collection field mapping and a list of topics. Claude and ChatGPT write the posts, DALL-E 3, OpenAI's newer image model and Flux make the images, and the tool publishes straight into the Webflow CMS on demand or on a daily schedule.
Pick topics people actually search for, not your brand name, using Google Search Console to see the terms. Our offsite business's top term was an offsite planning checklist, so we kept writing around that. Then generate and publish on a schedule.
Only once you trust the quality. Jordan warned that hallucinated or off-brand posts can hurt click-through and searchability, and we have gone back and forth between auto-publishing and publishing by hand.
For us, yes. Even brands we hadn't launched got inbound. NTRVSTA got traffic from Google and from LLMs like Perplexity and ChatGPT, with leads from Malaysia, Holland and the UK.
