Can Claude Design create Meta ad concepts with image and video prompts?

Short answer: Sam Nadler says he asked Claude Design for HipTrain Meta ad concepts targeting women aged 50 to 70. It gave three campaigns plus Nano Banana image prompts and Veo 3 video prompts, and he fed the image back in.

Watch this answer from Episode 40

Watch this answer from Episode 40 (starts at 3:34) · Episode 40 notes and transcript

What was said on Built This Week

From Episode 40: Claude Design Changes Everything (Figma in Trouble?), starting at 3:34.

Sam Nadler [3:34]: Yeah. So, I mean, Claude Design is a web app. And then what it's in this context, which is I was asking for different meta ad concepts, it really kind of breaks out how it thought about creating these different concepts for me. So this was a little bit evolved. Chatted about creating some HipTrain ads and then I subsequently prompted it to target women between 50 to 70 years old, which is generally speaking, of our prime demographics for this service. And it created these concepts. So it built this presentation for me. Three concepts of women who have been here for a while. I wanted it a little cheeky, self aware, and it captured that to some degree. It builds out these different concepts. Turns out I wasn't done. The things my doctor said I couldn't do anymore. The grandkids think I'm chill. The weights know better. So for this particular one, I added an image. It actually gave me an image prompt. I asked for this. I was like, create these three campaigns, give me an image prompt that's relevant to this campaign. I used Nano Banana for the prompt. And then I wanted in case I wanted to turn this into a video asset, give me the Veo 3 prompt that would align with this campaign.

Sam Nadler [4:59]: And it gave me, that is what this presentation tier. And I only did that for this one. That's why there's an image here for this campaign versus this one. There's no image here. But it gave me, I believe it gave me the prompt here. So here's the image prompt and here's the Veo 3 prompt. But for this one, I took this image prompt, put in Nano Banana, then I gave it back to Claude Design. And as you can see, here's the ad. I mean, you could continue to iterate here. The grandkids think on chill, the weights know on better. And it gives you so much, I think, just really, really great output. So that's that's how I was playing with like different ad creative. I wanna show a couple other let me go back to projects.

Jordan Metzner [5:40]: Okay. And how do you get those ads out of there? How do you get them out? How do you export?

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