What is Claude Design and how does a project start?

Short answer: Sam Nadler says Claude Design feels like a UX/UI designer you chat with. A project starts with a prompt, then a questionnaire of eight to 12 questions, then a first set of assets you can tweak for font, color and more.

Watch this answer from Episode 40

Watch this answer from Episode 40 (starts at 1:49) · Episode 40 notes and transcript

What was said on Built This Week

From Episode 40: Claude Design Changes Everything (Figma in Trouble?), starting at 1:49.

Sam Nadler [1:48]: Alright. Well, I've seen some actually mixed reviews of Claude Design on social media. But my experience, I've absolutely loved it. I've found the design quality incredible. I found it easy to use, and I've been pretty excited about it. I've done, I would say three projects with Claude Design so far. So all three basically start as a chat. And I would say, to me, it feels like a chat, a UX UI designer at your hip that you can chat with, engage with, have them propose ideas. And then the output I found has been really high quality, but it also gives you a ton of optionality. So when it gives you the output, you can change font, you can change color, you can obviously chat with it. Usually, the project starts obviously, just prompting something. Right? I'm looking to build a deck. I'm looking to do a full redesign of this web app. I'm looking to build social ads. And usually the first thing it creates is a questionnaire. And usually there's a series of eight to 12 questions. Once those questions are answered, it creates the first set of assets, at which point it gives you kind of these tweaks that can be made in the moment and you can change. But then the rest is all managed through this left hand sidebar.

Jordan Metzner [3:12]: No, I think what I'm a little maybe not confused by, or I think what's different here is that this interface was shown to build ads, but you can use it to build web apps or videos or any interface. Like, it doesn't really matter what's on the right hand side of the screen. Like, is this a web app or is this a showing you the ads that they generated for you? I'm I'm almost, like, overwhelmed and confused by how good this whole thing looked.

Tools mentioned

More questions from this episode

Go deeper

New episode every week

Watch us build with AI, live.

Real builds, founder interviews and the AI news that matters. Join 43K+ builders on YouTube.

▶ Subscribe on YouTubeBrowse all episodes →