Short answer: Sam Nadler says the video editor generated 20 to 30 clips in about an hour, added a voice-over and had a commercial within a day that previously would have cost thousands. Jordan Metzner says CGI would take far longer.
Watch this answer from Episode 1 (starts at 26:14) · Episode 1 notes and transcript
From Episode 1: How We Built an AI Video Studio in 3 Days, starting at 26:14.
Sam Nadler [26:13]: So cool. I think what I wanna transition to is like we've gotten a little bit into why we built this tool. We've gotten a little bit into how we've built this tool. How have we used this tool? I know it's only been like three days, four days since we've released it to our team. We've iterated, we've created a couple new features, we've got a few more features in the pipeline, but, how have they used it? And what have we done with that in the past forty eight hours, let's say?
Jordan Metzner [26:41]: Yeah. Well, I think like the first, like, major hit was I made like a Ryz Labs, the kind of Wes Anderson style commercial, and we pushed that out, we put it on socials and got some pretty good reviews. And I think part of it is that it's still so early for AI video generation. I think, like, the more realistic things look when you see video, the more surprising and shocking it is. Like, this is real or video generated, AI generated. So I think we're still in the early days and we could still capture some of that magic in the air, I guess. And then just yesterday, one of our video editors made a awesome commercial. It was, almost like a National Geographic style commercial about capybaras and how they travel to Barcelona and go on an off-site, leveraging our off-site deal business. And that also has gotten, great responses mostly because it's funny. It has a voice over of a sound like sir David Attenborough, and it's just it's funny.
Jordan Metzner [27:47]: It's a funny cute video. We can play a clip of it right now. But, yeah, I mean, capybaras are cute and funny, and, yeah, this is just like day one, day two for us using AI video generation. Think, we produce a lot of videos every month, and I think it's only gonna increase the amount of content we're able to build. The good part is, like, we can generate these videos in the background while we're doing other work. So Perfect. Yeah, think it's certainly gonna scale.
Sam Nadler [28:12]: Yeah. Just to, like, walk through that, and then I do wanna move on to the tool of the week. But, our video editor, once given access to this tool, generated probably 20 to 30 clips, aligned with this concept. Had it done within, an hour maybe, stitched them together, layered on the voice over, presented it to us, few small edits, and within a day we had a commercial that previously would have cost, thousands of dollars or just been too time consuming or costly for us to even pursue.
Jordan Metzner [28:50]: Yeah. I mean, if you want to have capybaras doing something, you got to use CGI, which means you got to like render them in three d and you got to put them in these environments and, it just takes a lot of time plus the rendering time of just like anything you do in CGI just takes time to render and render farms and I mean, this is all done in a matter of like, pretty much like a few hours.
