Short answer: Jordan Metzner says Veo 3 costs about $6 per eight-second generation. A 30-second commercial can take 10 clips and $60 to $100 in minutes, cheap next to a shoot but easy to overspend on at a startup.
Watch this answer from Episode 1 (starts at 6:19) · Episode 1 notes and transcript
From Episode 1: How We Built an AI Video Studio in 3 Days, starting at 6:19.
Sam Nadler [6:19]: Perfect. Before we get into the tool, how it works, I think you explained why it's important to provide, like, this portfolio of different tools for our team to use and not have to pay subscription and kind of in one central place. But, I think we all recognize at least right now, veo three is kind of the best tool out there. So why wouldn't we just give access to veo three?
Jordan Metzner [6:42]: Yeah. That's a good question. So, price and consumption are important as well. So, Veo three right now is, I would say, like, pretty expensive. It's about $6 per eight second generation, and the generations are not perfect. So if you wanna make a thirty second commercial, you're gonna generate at least four videos, presuming that each output is perfect exactly as you need. If some of them you have to regenerate or you wanna have more than four scenes in that thirty second commercial, you could be generating 10 clips and spending, $60.80, a $100 in just a matter of a few minutes. So, it definitely gets expensive quickly, depending on what you're doing, and it's expensive as relative. I mean, the quality of the video coming out of Veo three is so good that if you compare that to what it would cost to set up a full day of shooting, of course, Veo three is much cheaper. But from, like, a startup perspective, pretty easily you can spend hundreds if not thousands of dollars if you don't pay attention.
Jordan Metzner [7:38]: So I think it's all relative. Would say like if you were like a marketing agency and you're doing, filming expensive commercials for big brands, then, yeah, spending probably a few $100 or thousand dollars on generations of concepts is is probably pretty cheap.
Sam Nadler [7:51]: Okay. Cool. I do wanna transition to the tool itself. But what I would love is a, kind of an overview of the tool, and then b, like, how was it actually built? What were the different pieces you pulled together to make, the beta alpha version work? What were some of the very early quick iteration features that we made it that we iterated upon to get it out to our team? And then once the team's been using it basically for the past week, what were some of the additional features we've laid on recently? And then lastly,
Jordan Metzner [8:24]: How
Sam Nadler [8:24]: Have they used it in the past few days?
Jordan Metzner [8:26]: Okay. Now let me see if I can share my screen. Alright. So you can see the blog. You can see the website. Right? Okay. Cool. Alright. Let's jump into the tool.
