Is Tesla's full self-driving marketing deceptive?

Short answer: Jordan Metzner says Elon Musk has called it full self-driving for years when it isn't, since you can't sit in another seat. Anthony Monteiro says it is assisted, not full, and a lawsuit won't stop Musk.

Watch this answer from Episode 25

Watch this answer from Episode 25 (starts at 24:16) · Episode 25 notes and transcript

What was said on Built This Week

From Episode 25: Car Dealers Are Losing Inventory — AI Is the Only Fix, starting at 24:16.

Sam Nadler [24:16]: Yeah. And, I thought, again, auto industry focus. I'm not sure how big news this is, but, Tesla supposedly has engaged in, marketing, deceptive marketing for the full self driving. I partly chose this because Jordan is is so bullish on Tesla and so bullish on full self driving. I'm just curious to hear his reaction. But, yeah, I mean, I've experienced it myself. It's it's quite impressive. But, any immediate thoughts on full self driving and, is this is there any here, I guess, I should say?

Jordan Metzner [24:48]: Yeah. My 2¢ is just Elon's a great marketer, and he's been calling it FSD and full self driving for years when it's not full self driving. I mean, it's pretty obvious. Right? Full self driving means the car is fully self driving. So to this date, I don't think they've even launched what I would consider, like, full self driving. Right? That means I can, like, close my eyes and go to sleep type of thing. Alright? In a Waymo, I'm not even sitting in the driver's seat. So until I can sit in another seat in the vehicle, I wouldn't say it's full self driving. But I think that's part of been, Elon's been selling FSD for years. Right? He sold it as this like big package and then he moved to a licensing model. And I can understand why states are pretty mad at his kind of, quote, false advertising here around it. I think, like I don't know. I mean, this seems like more of a civil matter. Like, consumers would probably have a class action lawsuit against Tesla saying that, like, they misrepresented what their full self driving is rather than coming from the state, but, it is what it is. But, yeah, curious what you think, Anthony.

Anthony Monteiro [25:31]: It's definitely a bit of a false advertisement. You know? It's it's wording, and it says full, and it's not. Right? It's it's augmented. It's assisted. There's a lot of different words you can use other than full. But you know what? He's he's Elon, and he's gonna push the limits on everything. And if he gets slapped with a $100,000,000 lawsuit because he used the wrong words, he really doesn't care. Right? So he's gonna keep doing what he does, and it might force them to make a little bit of a change, but he's they're just gonna continue to get better at everything that they do around this space. And, we will be able to sit in other seats in their cars, and it's not far away.

Jordan Metzner [26:28]: Yeah. That's so exciting. I mean, I think like Sam said at the beginning, the Waymo was such a life changing experience. FSD 14.2 was pretty life changing for me, and I mean, I'm guessing that they're holding 15 out for a, life changing kind of, like, next level experience. But I'm glad these guys are fighting it out, though. That's for sure.

Anthony Monteiro [26:46]: Yeah. I mean, listen, the competition makes for better. Right? And the they'll definitely fight it out, and there'll probably be more than one winner. You know? Uber and Lyft fought it out for a while. Uber, I believe, came out way on top, and, it just is what it is. But, Lyft still lives for another day, and they have a they have some market. And sometimes you only need some to be happy. Right? Yeah. Totally.

Sam Nadler [27:14]: Awesome. Well, let's wrap. Thank you, Anthony. It was great to hear about AutoAcquire AI. Thank you for joining us, and it was a pleasure.

Anthony Monteiro [27:23]: Yeah. Same. Same. Same. You guys are fun.

Jordan Metzner [27:25]: Thanks, Anthony. I wanna say thanks again for joining us on Built This Week. Everyone can check out Auto Acquire AI online, and you can like and subscribe to Built This Week on YouTube or any of your favorite podcasting platforms. Thanks, everyone, and see you next week.

Sam Nadler [27:38]: Thank you.

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