Short answer: Ramses Alcaide says the main uses are tracking focus and detecting when your brain needs a break, plus brain health metrics like cognitive strain, mental readiness and brain age. A biofeedback mode changes the audio when you get distracted.
Watch this answer from Episode 41 (starts at 5:54) · Episode 41 notes and transcript
From Episode 41: This Headset Reads Your Brain in Real Time. We Demo It Live., starting at 5:54.
Sam Nadler [5:54]: Let's jump into the business as a whole. Then and I know, we just demoed this one use case, but walk us through, like, I've heard that there's a few other use cases. Gaming could be one. I'm sure there could be some medical use cases. Walk us through kind of, I know you've been at this for also many, many years, so it would be great to be here a little bit about where the product is today and where it evolved as well.
Ramses Alcaide [6:17]: So the main use case for these products are two key things. One is tracking focus and attention, and the other one is breaks. Right? So I'll show you guys something really cool here if I can just share my screen real quick. So this is actually somebody reading a book for an hour and a half, and you'll see that their focus is relatively high in this green zone. Right? And here's the crazy thing. When you feel tired, that's actually your body that's tired. Your brain has been tired sometimes for hours beforehand, and we can detect when that brain is getting tired, which is this dip right here. If you don't take a break, you're slowly burning out. But if you take this break, it actually releases something called the Dina sign, and it's like getting coffee for free without the caffeine. Right? You essentially get this boost in performance. Right? But it gets even cooler. If this is detecting when you need a break, we can also detect when you're getting distracted. Like how many times have you read a book and you realize at the bottom of the page you didn't mind wandering the whole time? That's like me every time. Right? Yep.
Ramses Alcaide [7:14]: But we can actually detect when you're getting distracted, this yellow zone, and change the audio, and we've been able to keep people in this, like, medium to high focus consistently. And it's just in the app. It's this little button called biofeedback right here that you just turn on, and now it's giving you live feedback about your focus. And all this is just available essentially in the consumer application. The second use case is with brain health, so it tracks things like how much cognitive strain are you under, what is your mental readiness for today, and even the age of your brain. And you can see like, hey, maybe my brain is aging at a faster rate. Maybe I should go get an MRI or get checked out by a doctor. Those are the two main use cases right now on the consumer product.
