Short answer: Sam Nadler says Publer gives a central dashboard to queue, schedule and analyze posts across LinkedIn, YouTube, X and TikTok. Jordan Metzner says some days they publish 19 posts across brands, which would be unmanageable without it.
Watch this answer from Episode 18 (starts at 11:43) · Episode 18 notes and transcript
From Episode 18: TrickOrTreat!, starting at 11:43.
Sam Nadler [11:43]: Okay. Cool. Yeah. As part of our goal to create and deploy more content, one of kind of our favorite tools to do this that we use internally is Publer. And, basically, the way Publer works, it lets you have a kind of a central dashboard to push, content across multiple platforms in really systematic way. You can so for instance, using Built This Week as an example, we have multiple accounts, social accounts for Built This Week. Obviously, we have LinkedIn. We have YouTube for Shorts and for the podcast. We have x. We have TikTok, etcetera. So, if you were to go one by one and upload all the content we're trying to push from just one episode, it would it'd be a hassle. And this way, you can kinda queue everything up in Publer. You can you know, I think there's some AI integrations to help you write the post. You can do hashtags. You could schedule it. Obviously, there's analytics. So it allows you to be very systematic and organized and deploy content across multiple channels in a really streamlined way. And we love it here. But, yeah, give me your high level take on Publer.
Jordan Metzner [13:08]: Yeah. So Publer is a social media syndication platform. It is not the only syndication platform that's out there. There's a lot of social media syndication platforms. In fact, Canva has a built in scheduling and syndication platform. And before we were using Publer, we were using another content syndication platform that did something pretty similar to the way Publer works. So I don't wanna say that it's kind of the only platform that you can use to do this. There's many that you can use to do this. But we find that using Publer to schedule social media content across all of our different channels, not only to be an effective mechanism to get content out there, but it's kind of the only way we'd be able to do it. And if we weren't able to use a tool like Publer, we would probably, have our social team be spending hours and hours a day just to get content live, and that would just make it impossible.
Jordan Metzner [14:02]: So I think, like, if we just show kind of how the Publer calendar looks like, I think it might show the gravity of the type of content that we're pushing out, including this podcast. But, on any one given day, you can see 19 posts, eight posts, 18 posts, 14 posts. So across all different brands, all different social media content, we're pushing out content nonstop. And, if you were to push 19 different unique posts across, whatever seven different social media platforms across five different brands, and it might take you the entire day and, you probably wouldn't even finish. So you could just see how a platform like this allows us to scale. Yeah. The way the platform works is you connect your social media platforms. It supports, like, pretty much all the major ones, Instagram, LinkedIn, Facebook. You can create a team so you can allow your team to join in and have permissions to certain accounts. And then you can go on and create your content, you can schedule it, you can make changes to it, and, if I just go to click create here, I can simply pick kind of the social channels I wanna create something with, I can add the content here, I can use an AI assistant, and then I'll get a preview of what this content's gonna look like, and then I can simply go here into my scheduler, and I can select here by scheduling.
Jordan Metzner [15:17]: I can pick the times in which I want this to be scheduled, if I want it to recur, etcetera. And so what this does is just really allow you to scale up your social media content across channels. And, honestly, I mean, I'm I'm posting consistently across my channels, and if I had to manage that myself, I know it'd be almost unmanageable. So there are some small nuances. I know for, like, things like Instagram, you need to have a business account versus a personal account, and I think that's true for some of the other platforms as well. But, yeah, we're just big believers in social media syndication platforms like Publer, and it's been a huge advantage for Ryz Labs and all of our sub businesses as well. Yeah. What do you think about it?
