Short answer: Karim Malhas says Breeze's ideal customers are COOs seeking operational efficiency; buyers first ask about latency and dialect, then see that running the agent is the real problem. Breeze scales through partners in the UAE, Kuwait and South America.
Watch this answer from Episode 42 (starts at 13:11) · Episode 42 notes and transcript
From Episode 42: The Voice AI Platform Built for Enterprises That Actually Need to Scale, starting at 13:11.
Jordan Metzner [13:10]: Okay. Cool. No. I mean, I think you know, I think you showed us some great tools of, like, how to build these kind of custom workflows for lack of a better term and kind of, how you can kind of build security around that as well. Without kinda revealing too much, can you tell us a little bit of, like, who's the ideal customer, like, using this? Is this, like, is this, like, a plumber building it for his, like, local shop? Is this, a bank building this for kind of, like, getting their customers through their off funnel? Like, tell us a little bit of kind of, like, who's your, like, ICP kind of, and who's found a lot of success here?
Karim Malhas [13:41]: That is a lovely question because the ICP is a very, very deep question that keeps evolving, but in the end, we reached a point where I think our ICP are COOs that want operational efficiencies, honestly. Because when we go to every meeting we go into, we they start off, tell us about the latency, tell us how good is the accent and the dialect, because we're working in the Middle East, we're working in South America, we're working in Europe, everybody's like accent latency. I go in like we just did right now. We start to, like, talk about these things, and then I talk to them. Like, you know that your problem isn't really, like, the voice agent itself. It's running the voice agent. That is actually what the problem is, really. And then you we're noticing that it's hitting so hard. People now because voice agents are so new and people are so scared of it, they just need to make sure that first it works and it's fast and good accents, and, like especially in places where dialects matter because people don't like the somebody calling them with a different dialect. And in America, standard English.
Karim Malhas [14:38]: It works. But if you go to any other place in the world, from country to country, it matters. And they do not like it if it's not the same dialect. So they care about that. But as soon as you do that, then you notice they notice that, okay. You've given me an AI, you've given me an API, and now you've given me a webhook. Well, how do I make it work? Oh, your development team can go. Well, my development team takes, like, three months to finish, like, a small project. How am I gonna explain to him how to build this and do it? You know? And that's when we come in and we tell them, guys, this is what we've done and what we've noticed, by the way, is that the meeting shifts away entirely from, oh, is this does it even work? They don't even ask me. I honestly, I've been in meetings where the beginning, it was like, I need to see it work, and then they're like, okay. Okay. Okay. Okay. Now we see what you have. And by the way, we are doing it in a way where we're partnering up because we are a small team. We are 10.
Karim Malhas [15:30]: I'm now going to fifteen, twenty soon. I don't wanna go. I wanna I know how the new generation of companies are. I wanna keep it small. I am in the I am the mentality of partnerships. I've built a system in this where the billing can be customized entirely for every organization. There's a standard. And I'm building a layer for partnerships where any partner can have multiple agreements with me, and they become responsible for onboarding clients, and they can set whatever price they want, and they upload the contract, and I approve it. That's it. So that we can scale. So I have partners in UAE, Dubai. I have partners in South America. I have partners in Kuwait. I have partners everywhere because I am willing to share this. I am building an now I'm calling it the operational layer of voice versus the infrastructure of voice. Now we are the I honestly, we have killed it in the infrastructure. Everything you've seen here from SIP trunks to, like, latency to concurrency to all of this stuff, we've we've we've nailed it, honestly. Because we are now looking at the next layer, next step. Partner oh, first one is the operational, and the second is the b to b and b to b. So our ideal customers are operation guys, honestly.
Karim Malhas [16:41]: The guy the big boss in operations because he's the guy who needs to, like, make it cheaper, make it better, make it more efficient. That's what they care about in the end.
Jordan Metzner [16:49]: Awesome, Deno. Really cool, Karim. And, obviously, this is the edge of where, business is happening today, AI voice, and obviously a lot more to come from everybody. The Foundation Labs, ElevenLabs, some of the players you talked about. So really exciting space, and thanks for joining us today. I think maybe we can jump into the news, Sam.
