Podcast CRM (also called Podcast Promo) is a tool Jordan built in Replit to promote Built This Week when the show was a few weeks old. It lists the top 1,061 business podcasts with their rankings and contact emails, writes a personalized outreach email for each with AI, and opens it in Gmail to send. He revealed it to Sam, who hadn't seen it, in Episode 3 (July 11, 2025). His estimate for the build: anyone could do it "in probably just a few hours."
A chart-tracking service emailed Jordan that our podcast was ranking and offered a paid subscription. He wondered how they got his email so fast for a brand-new show, and worked out the answer at 02:44:
But long story short, in all these RSS feeds or almost all of them, there's a list of email addresses.
— Jordan Metzner, Episode 3
He wanted to tell other business podcasters about Built This Week in a way that showed he knew their show. Collecting contacts and writing tailored emails was, in his words, "a perfect, like, little AI job."
It worked live. Jordan generated an email for an agriculture podcast host, and the AI filled in his first name on its own. He schedule-sent it on air. The tool's email for that host was more accurate than the one shown on the podcast's own website.
The emails ask for nothing: they say the show has been an inspiration and that we're "not selling anything." Jordan's view was that asking for things is what everyone else does. His goal was 50 to 100 emails and a couple of people who'd tell their audience about us. The check for the top 1,000 said we weren't there yet. "Keep growing," it said.
We came back to podcast outreach later with n8n: see the Claude-generated n8n podcast guest outreach workflow and our n8n sales outreach workflow. The same episode also covered Suno. Choosing a builder? See Bolt vs Replit.
Podcasts are syndicated through RSS, and almost every RSS feed includes an email address. Jordan pulled the feeds for the top business podcasts and collected those emails, which were sometimes more accurate than the ones on the podcasts' own websites.
Jordan used Apple Podcasts' public category charts, which can be downloaded by subject. He said Spotify's lists are not readily available.
Jordan thinks anyone could build one in a few hours. He built his in Replit, which found and pulled the podcast data for him.
Jordan's emails don't ask for anything. They name the show, say it has been an inspiration, mention Built This Week, and invite feedback. He felt a humble approach works better than asking for something.
