Short answer: Sam Nadler says the test lets shoppers pick up items Whole Foods does not carry, eliminating the extra trips his family makes weekly. He cites Amazon saying many Whole Foods customers visit other stores to finish their shopping.
Watch this answer from Episode 20 (starts at 18:08) · Episode 20 notes and transcript
From Episode 20: Compliance, Pomelli, and the Rise of the Robots, starting at 18:08.
Sam Nadler [18:07]: Yeah. From just my understanding of the article, it hopes to solve a problem that I or I guess a customer behavior that I think a lot of people do. Just my family, we shop certain goods at Whole Foods and certain goods at other grocery stores like Publix or Trader Joe's. And according to this article, they're they're allowing potential deliveries of products that do not are not carried at Whole Foods be also picked up there. So theoretically, eliminating the extra trips, which is something my family does literally every week. I mean, we have, the certain items we choose at Whole Foods and the 70% we buy every everywhere else. So really interesting quote here. He says, customers shopping at Whole Foods today are looking for natural and organic products. However, date data shows many of them visit additional stores to complete regular grocery shopping needs. Our micro fulfillment center, we can reduce the need for customers to visit different stores or make multiple online orders, which I think is really interesting that they targeted kind of that pain point.
Jordan Metzner [19:15]: I always think of shopping kind of like in a funnel, kind of like, we shop at Costco and Amazon and Whole Foods and even like local supermarket, and I always think of it kind of like a funnel. Like, go to Costco for the big stuff, and then we go to kind of the next level of supermarket, the next level Trader Joe's, of like for the stuff you kinda you snack on, and then kinda drops all the way down into a funnel. But, yeah, I don't know. It's all about, like, kind of product diversity and, what the customer's looking for. We have a lot of supermarkets where I live, so we have a lot of choices. I don't know.
