Short answer: Sam Nadler says you enter your website and Pomelli builds a business DNA of images, fonts, colors and taglines. Jordan Metzner demos it on the Ntrvsta site, generating campaigns and LinkedIn images, though some look very AI.
Watch this answer from Episode 20 (starts at 10:41) · Episode 20 notes and transcript
From Episode 20: Compliance, Pomelli, and the Rise of the Robots, starting at 10:41.
Sam Nadler [10:40]: Alright. Let's jump into the Google tool of the week. What I've used this for a different brand, and you have one of our brands up here. But what I've loved about this is how quickly you can create really elegant social content, and I'll quickly describe the way it works as you kinda poke around. But, basically, it's as simple as inputting your website into the tool. In this case, we used our Ntrvsta AI interview website, and it immediately creates your business DNA with images from your website, fonts, kind of, copy of which, colors, obviously, your branding colors, taglines, etcetera. And with that and you can add to it. You can modify it. You can have it do it multiple times. But assuming it does it right the first time, which it did for me, you just move on. And then from there, you can create within seconds different types of really attractive and elegant campaigns. So just for the sake of moving things forward, why don't you click looks good as we're going to accept it?
Jordan Metzner [11:52]: Yeah. So the reason I'm not showing you the enter the domain page is because it does take a few minutes for it to go through your website and collect all of this data. So I had done that, prior to us starting this part of the episode. So I've put in ntrvsta.com, and you can see it's collected a bunch of images from my website, the main colors, fonts. It asked me for the logo. It's giving me same idea about brand aesthetic. It knows what the business does, as you said, and then let's click looks good. And now what it's saying is, what would you like to do? So it says it can suggestions based on the business DNA, it can kind of create these different campaigns. Unbiased talent evolution, evaluation instantly, stop screening, start evaluating, recruitment speed simplified. Is there any of these campaigns you particularly like, Sam?
Sam Nadler [12:39]: I like the recruiting speed simplified tagline. I don't love the images, so but we can go in and change those out.
Jordan Metzner [12:47]: Yeah. So here you go. Here's four different images and styles, regarding this type of campaign. We can kinda go back and fix them and change them. We can go back here and do add creative as well. We can even say, like, okay, make me four new images for LinkedIn. Is there any, like, color and style you like? Hyper realistic? More real list. Okay. So let's see. Okay. So here's kind of another four campaigns or so. And you can see like this one's, they're not that nice. But maybe some of them are nicer than others. But yeah, you can change it, you can automate it, you can hear click fix layout, it'll redo it looks like, and make different versions of it. But here's the one we just made, hire smarter not harder. Right? And then here, you can say fix layout and it'll even make like another version of it. And so if you go back, I think like what's cool here is that you can do suggest ideas. Okay. So it's gonna suggest some ideas of different campaign ideas. And you can also say, make a campaign called like x y z and it'll it'll create that campaign as well. It's funny. It says it can make mistakes, so double check the work.
Jordan Metzner [14:04]: Okay. So here we go. Here are the suggested ideas. The future of interviews is now, data driven hiring confidence, and ATS integration, no friction. Let's go with the future of interviews is now. And so now what it's going to do is gonna create this campaign from scratch. It created those other campaigns based on its suggestion, but now it's kinda gonna create these campaigns each one by one. So it says it'll take a few minutes to do so. And, again, this is all generated. These are only static images, but you can just imagine Google integrating something like Veo 3.1 here and being able to create better assets. And, I think this might be you know, this is an asset from our website. So, secure your competitive edge, reduce time by hiring by 40%. You know? Some of these are okay. You can see they're kind of, like, very AI e. But yeah. Anyway, any questions about Pomelli? You wanna try another one? Wanna try some other features?
Sam Nadler [14:51]: Having played with Pomelli with another brand just as a tool to generate kind of elegant ins and quick inspiration. It's been really helpful. We've just recently introduced it to our teams. I think the tool itself has what was announced about a week ago or two weeks ago, but, just another quick way to have high quality content, get some ideas quickly, and then, move on to other things.
