Short answer: Anis Bennaceur says Attention started by recording calls, filling Salesforce and writing follow-up emails, then added emails, chat and Slack as inputs, focused its brain on sales, and now surfaces proactive next best actions for reps.
Watch this answer from Episode 45 (starts at 10:43) · Episode 45 notes and transcript
From Episode 45: Your Pipeline Is Lying to You. This AI Fixes It After Every Sales Call, starting at 10:43.
Anis Bennaceur [10:43]: Everyone hates filling the CRM. That was so obvious to me at that point, in hindsight. At my last company, our CRM was never filled. And so we started with a really simple value prop at that point, right, which was we capture call recordings, we automatically fill your Salesforce, and then we started also working and integrating with HubSpot and so on. But the whole point was, just auto filling your CRM, writing your follow-up emails at the end of your calls. And what I actually realized was I was using that product every single day, multiple times a day, and I loved it. Right? Whereas I wasn't really using the real time coaching. I didn't really need the talk tracks and the battle cards. And so if you start building something that is really useful to you, that it's going to be extremely likely that it will be very useful to other people. Over time, right, we started including other forms of messaging. So not just calls, but also emails and, chat messages and also Slack messages and so on. So increasing the number of inputs. We improved also the brain behind attention. Right?
Anis Bennaceur [11:49]: A lot of tools were doing very horizontal things. We just stayed focused on go to market and actually more narrowly sales. To build the best possible sales brain, we were the first company in 2023 that was able to analyze thousands and thousands of conversations at once. And then the last piece is, in 2024, in addition to just filling the CRM, we started serving this information where you need it, when you need it, for the most important people that need it. Right? And so it could be in Slack. It could be an email report to your leadership. It could be, obviously, in your CRM, but also many other places. Right? And so we would capture all the information that matters the most to anyone and orchestrate it wherever it's needed. Today, actually, we have an entire proactive section that allows you to that just distills all the massive info that we gathered about your go to market that we ingested, that we processed, and then we would tell you as a sales rep proactively what are the next best actions for you to best execute on your deals and win them.
Jordan Metzner [13:01]: Awesome. Awesome. Okay. So alright. Well, that was I mean, that's a lot.
