Short answer: Angie Westbrook says physical retail has been a black box judged only on sales data; computer vision on existing security cameras gives stores the data fidelity used for online decisions.
Watch this answer from Episode 21 (starts at 9:47) · Episode 21 notes and transcript
From Episode 21: Not your STANDARD Market, starting at 9:47.
Sam Nadler [9:46]: Well, I think that gives us the perfect segue into the overall Standard AI product. That was just for fun. But you mentioned something that really resonated with me, which is kinda referring to Standard AI as, like, Google Analytics for physical stores, and that almost immediately cemented the concept for me. But, for our viewers, could you just walk us through Standard AI and how it is positioned or becoming the or is the Google Analytics for retail stores?
Angie Westbrook [10:17]: So when you think about what Google Analytics unlocked online, which is rapid AB testing, personalization. When we started especially when I joined Standard, I mean, you think about physical retail and brick and mortar, it's just been this black box. Right? So you just you don't have access to what's actually happening inside the store. You're only able to look at sales data, which is influenced by so many things, seasonality, traffic, weather, all these different patterns. So if you're in the business of, store layout, merchandising, marketing, media, things that you're leveraging inside the store, very, very difficult to know how they're performing with real data. And here now, because of computer vision and being able to deploy right on the security cameras, we can unlock that same level of dataset, that same data dataset, that same level of fidelity that you would be able to use to drive online decisions and do it inside the store. Store. So really exciting, especially for retailers that have both an online and in store presence. Now they can start looking at metrics that are similar in both places, and it really sets the stage for, some cool experience changes that I think will come in the future around personalization and just where it goes next.
