Short answer: Sam Nadler says it lets brands license AI-generated voices. Jordan Metzner lists voices like Michael Caine, Maya Angelou and Babe Ruth and says estates gain a new revenue stream; Angie Westbrook says it puts consent at the forefront.
Watch this answer from Episode 21 (starts at 27:32) · Episode 21 notes and transcript
From Episode 21: Not your STANDARD Market, starting at 27:32.
Sam Nadler [27:31]: Okay. Last one is ElevenLabs launches the iconic voice marketplace. Jordan, I know you're a huge fan of ElevenLabs. And my understanding of the iconic voice marketplace is it allows brands to license AI generated voices. So maybe the Matthew McConaughey voice or, who else has an iconic voice? Maybe Muhammad Ali. I don't know. I'm just trying to think through. Maybe that's not on the list, but, kind of a cool product and a fun one to talk about.
Jordan Metzner [28:08]: Yeah. I think everybody's looking for, like, Samuel L. Jackson or Morgan Freeman, who are both not on the list. But some of the fun voices are Michael Caine, Burt Reynolds, Maya Angelou, Amelia Earhart, Babe Ruth, Mark Twain, Ty Cobb. I think those are kind of fun. Thomas Edison, Mickey Rooney. I think, look, it's just the early days of, basically talent being able to leverage their skill set, with AI to monetize. And, if you think of some of these people on this list, a lot of these people are dead. And that means, they were able to get licensing from the estate, and this is like a new economic revenue stream for the estate of, many of these folks. And for those who are alive, obviously, they probably agreed to this. But, yeah, I think it's a cool way of kinda combining talent with AI. We've seen so many weeks in a row, Sam, we talk about kind of how, Veo and Sora are kinda killing the actors or killing, Hollywood or all these things. This is kind of a rejuvenation of kind of them being able to leverage their persona with AI to kind of remonetize again.
Angie Westbrook [29:23]: Yeah. I also think it's reinstatement and, like, where consent and verification is going. Right? Like, I loved reading about this because I it's sort of an area I hadn't really thought much about before. You know? Like you said, like, how to make these marketplaces and monetize it. But then the operator immediately goes to once you are giving your consent on using your likeness? Like, how does that stay constrained and, like, how are they gonna manage that? It's probably why we see more people that are historical figures than still alive because there's, there being some hesitation. But inevitably, this is where it's going. Right? And I think it's a really interesting way to bring consent at the forefront of AI creation.
Jordan Metzner [30:14]: Yeah. It's just super cool. I think bringing it back around again, whatever you can get, Fatman Scoop to be a DJ, and then you could put him inside the stores, and then, you have Fatman Scoop, DJ ing it up and so, maybe you can get Diplo and you can get all the top DJs and put them in all your retail stores and there you go. You got kind of an AI DJ for every occasion, Angie.
Sam Nadler [30:38]: Awesome, guys. Great episode. Thank you for joining us, Angie. And to the both of you, any final thoughts before we wrap up?
Jordan Metzner [30:49]: No. Just wanna say like and subscribe. Check us out on YouTube. We wanna say thanks to Angie and the Standard AI team for their awesome technology. Check them all out online at standard dot a I.
Angie Westbrook [31:00]: Thank you so much. This was so fun. I love the format of it, and we gotta figure out what to do with that. Yeah. I generated music. I don't know. I think you're onto something there.
Jordan Metzner [31:09]: Awesome. Thanks, Angie. Absolutely. Thank you so much.
Sam Nadler [31:11]: Thanks, Angie.
Jordan Metzner [31:12]: Bye, guys. See you next week.
Sam Nadler [31:13]: Next week, joining us on Built This Week is axiommath.ai.
