Jordan's Replit podcast CRM tested AI-written outreach to 1,061 business podcasts. Plus how we write Suno songs with ChatGPT and what AI means for music.
A few weeks after launching the show, Jordan Metzner tried an experiment: use AI to write a short, personal note to other business podcasts about Built This Week. On Episode 3, he and Sam Nadler walked through the podcast CRM he built in Replit from public podcast lists, then showed how they make songs with Suno and talked about what AI means for musicians and classrooms.
Jordan says the idea started with an email. A site told him their new podcast was ranking and offered a free trial, then a subscription of about $10 a month at the time of recording. He wondered how they already had his address.
The answer is RSS. Podcasts are syndicated through RSS feeds, an older technology that has mostly died out except in podcasting, and RSS supports an email address. Jordan says almost all feeds list one. He also figured out where the list of shows comes from: Spotify's lists are not readily available, but Apple's are, and Apple's URL schema lets you pull podcasts by category with their URLs and other details.
Watch the podcast CRM demo in Episode 3 (starts at 3:36) · Episode 3 notes and transcript
Jordan's goal was narrow: tell other business podcasts about ours in a way that shows he knows their show. The tool, which he calls podcast CRM or podcast promo, holds the top 1,061 business podcasts, starting with TED, each with an email address. Some are generic inboxes where probably nobody answers. Further down the list the addresses get more personal.
He built a template system. Since the only reliable dynamic field is the podcast name, the template is built around it. Click generate email on a show and AI writes a custom subject line and body, such as "Inspired by Home Business Profits with Ray." Where it can, it fills in the host's first name. The email says we are builders shipping things, that their show has been an inspiration, and that we are not selling anything. One click opens it in Gmail, where you read it and press send yourself.
Jordan deliberately left out any ask:
So I felt the kinda humble approach is a little bit better.
— Jordan Metzner, Episode 3
Before sending one live, he opened the show's own page to make sure the email wasn't making things up, and noted it could be customized further, for example by referencing the latest episode. Sam's hope was simple: a host listens, maybe reaches out about collaborating, and a relationship starts. You can see more on the podcast CRM build page.
Jordan built it with Replit. He didn't write a scraper himself: he found the public lists and Replit grabbed and sourced the data. The app has buttons to check for new podcasts and refresh rankings, a templates section, and a widget that shows whether Built This Week is in the top 1,000 yet. It wasn't. The screen said "keep growing."
He framed it as a small test rather than a campaign. He wanted to send 50 to 100 emails to podcast creators and see where it led, hoping one or two would say they liked the show. A v2, he said, could add a short summary of each podcast, links, and a proper CRM feedback loop. He thinks anyone could build it in a few hours.
The tool of the week was Suno, which Jordan describes as an AI music creation app that is basically text to song. Type something like "make me an opera song about the AI podcast Built This Week" and you get a song quickly. What amazes him is the speed and the audio quality. Sam says it is one of the best ways to show AI to friends and family who don't use it or are wary of it.
Sam asked whether you can name artists like Taylor Swift in a prompt. Jordan says Suno doesn't allow it, to protect the artists. His workaround is to ask ChatGPT to write a prompt and lyrics for Suno 4.5, tell it to drop any artist names (its first draft said "in the style of Verdi or Puccini"), then paste both into Suno. He says this gets a much better song. To show the range, he reused the same lyrics with a new country trap prompt.
Each prompt returns two versions of the song. Jordan says you can download MP3 or WAV files, generate a video with lyrics, remix and edit with styles, and get stems, which split the audio from the instrumental.
They used Suno to make the Built This Week jingle and still use it for loops under clips and other videos. Jordan says producers such as Timbaland are starting to use it. For TV commercials or films that hire an orchestra to reproduce a style, say a spy theme that sounds like James Bond but isn't, he says you can describe that style in Suno and iterate until it works. He has also made a song in Italian for his 80-year-old aunt, who couldn't believe the quality.
Sam brought up Velvet Sundown, a band that turned out to be fully AI generated and that he says he would happily listen to on a road trip. Jordan was surprised it took this long for an AI act to break out, and compared AI artists to animated characters people love, like Homer Simpson.
Will, AI music eliminate human generated music? I don't think so. Will it improve, the quality of music generated by humans? Yeah. Most likely.
— Jordan Metzner, Episode 3
The bigger opportunity, he says, is AI inside music production software like Logic or Ableton, where you could tell it to add a drum track or a heavy bass. He compared it to what Photoshop did for digital artists, and to the video generation work from Episode 1. For more on the topic, see our page on AI in music.
The last story was the American Federation of Teachers saying it will open an AI training hub with Microsoft, OpenAI and Anthropic. Jordan, who says he is no education expert, sees AI's ability to customize learning to each student as a likely home run, with drawbacks still to come.
Sam has two young children and calls himself very AI forward in the classroom, but his approach is to be proactive and proceed with caution. His concern is about older students:
I would want to make sure that in the implementation of AI in the classroom, it doesn't replace students' critical thinking
— Sam Nadler, Episode 3
He compares AI to the internet in classrooms twenty years ago: you can't avoid it, so the question is how to use it safely. His five-year-old, who loves space, has learned a lot by talking to ChatGPT in voice mode. Jordan added that a fifth grader can now speak a song into existence with Suno.
Jordan demos the podcast CRM and builds an opera and a country trap song live in Suno. Watch Episode 3 of Built This Week, where the full transcript is also on the page.
