How are businesses and producers using Suno for music?

Short answer: Jordan Metzner says they used Suno to make the Built This Week jingle and loops for clips, producers like Timbaland are starting to use it, and it can produce a style-alike score that might otherwise need an orchestra.

Watch this answer from Episode 3

Watch this answer from Episode 3 (starts at 18:05) · Episode 3 notes and transcript

What was said on Built This Week

From Episode 3: Auto-Marketing for Podcasts? Let’s Build It!, starting at 18:05.

Sam Nadler [18:04]: And then while making country trap music is, with, specific lyrics that we generate is fun, party trick, share with friends, whatever. How have we used this, in business?

Jordan Metzner [18:18]: Yeah. Well, I think, Justin I think before we talk about, like, business, what's crazy about music is it touches people, like, all across different ages and generations. And what's amazing about Suno is you can make all types of music. And so, I've showed this to a lot of non technical people, just made a music song, on the spot based on, maybe something they're wearing or some of their interest or something like that. And, based on a style they may like and immediately, hear the song, and they're just blown away. And, I've shown, my 80 year old aunt and made a song in Italian for her, and she couldn't believe, the quality of the music, the speed, You know, even in, her personal, like, home dialect language, I could make a song and, they don't even make music in that language anymore. So, yeah, it's just a incredibly diverse product, that, is really fun to play with. And I think it works, like, across all genres. Like, kids love music. Adults love music.

Jordan Metzner [19:19]: Everyone loves music. So in the case of your question, yeah, of course, we used it to build the Built This Week jingle for our show. And we continue to use it for loops on top of our music of our clips and for other videos we're using. This is just the beginning. I you know, some producers are starting to use it in their, like, music production, like Timbaland and some other ones. When certain TV commercials or movies are made, sometimes they'll hire an entire orchestra to reproduce a style of a song. So, if you wanna make a spy movie, then, you might make a song that sounds like James Bond but isn't James Bond. And, here, you can just simply go into Suno and, type in that kind of style and get something that'll probably work, and you could just keep going over and over again. I mean, I think we should just listen to a quick clip here of what this trap music is. We can, blend it in post, but, this is the same lyrics as we had a second ago.

Jordan Metzner [20:19]: Guitar sounds great. Audio quality is fantastic. Lyrics sound great. Real beats. I mean, sounds amazing. Sounds really, really awesome.

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