Short answer: Jordan Metzner says he scraped the top 1,061 business podcasts, each with an email address, and built a template system where AI writes a custom subject line and email per show that opens in Gmail to send.
Watch this answer from Episode 3 (starts at 3:36) · Episode 3 notes and transcript
From Episode 3: Auto-Marketing for Podcasts? Let’s Build It!, starting at 3:36.
Jordan Metzner [3:36]: So it's like a perfect, like, little AI job. Perfect. And so I present to you, it's called podcast CRM or podcast promo. And, what it does, I've scraped, the top 1,061, business podcasts. It starts with number one, Ted podcast, and goes all the way down the list. Now if you notice here, every podcast has an email address. Now some look like this, like info plus blah. Probably, nobody's there to answer it. If you look at this one, number two, podcast at teams, okay. Maybe nobody's there to answer it. But, know, as you start to go down, you start to get, like, more customized addresses. Like, if you look at this one, this is with Ray and, here's Ray's email address. Right?
Sam Nadler [4:26]: So Yeah. The h b r, video@hbr.org is probably a valid email.
Jordan Metzner [4:31]: Yeah. Exactly. So, we have all the podcasts. I can sort by name and rank and, I can search like Ted example. And here, I can see all the stats, how many podcasts, how many have email, top 50 ranked. And then, what I built is an email templating system. So, I have this email template. I've already built it, so we can go into, like, edit mode here. But, this is the name of the template. And then I have thought of podcast name when we ship this as, like, a sample, but we can change that up. And since I don't really know the name of the podcast host, the only, like, kind of dynamic information I have is the podcast name. And it says like, hey, we're shipping stuff, blah. Here is like a template. Right? Perfect. And so that's like the template. And then I can go back to all the podcasts and, like, from my dashboard the same. And let me show you kinda how this works a little bit. So let's jump to, this first guy, Ray, that, like, has, like, a real name. So, let me just click, like, generate email.
Jordan Metzner [5:35]: And so it says, like, this is the podcast. This is the outreach email. This is, like, who I'm going to. Podcast name, and then I just choose my template. I could have various templates. And I click generate email. So look. Inspired by, Home Business Profits with Ray. And Home Business Profits with Ray is the name of the show. So now I've got, like custom, specific subject lines. Now this isn't like a highly engaging, like, click through rate subject line, but, I'm sure we can improve that. And then this has all been written by AI. So it says like, we're real builders shipping stuff built this week. Home business profits with Ray's been a big inspiration to us. We're not selling anything. We just wanna let you know about our podcast. Like, love get any feedback. And then Perfect. As you know, we use Gmail here. So you just click open and here you go. Here's your email. Here's the subject. Here's the whole thing. And then you can just press send.
Sam Nadler [6:29]: I love it. And then, like, ideally, they're, intrigued by your email. They take a listen, potentially reach out for collaboration or guest opportunities. Who knows? Just getting the word out there and, trying to establish a relationship.
Jordan Metzner [6:48]: Yeah. I tried not to like ask for anything as I thought that, asking
Sam Nadler [6:52]: Too much.
Jordan Metzner [6:52]: Stuff is what people try to do all the time. Yeah. So I felt the kinda humble approach is a little bit better. This guy has an agricultural podcast. Right? So we could just click here for the Damian email. Click like this, generate the email. This guy, we know his name is Damian. So in a lot of them, I don't really know if the name oh, so here we go. Like, it filled the name out for me. Right? And it says, like, this podcast has been an inspiration to us. We're not selling anything. Just wanna make sure if you like it, let us know. Amazing. And yeah. Just can click like that, and I'm in a Let's send one. Can we send one? Yeah. So this is to Damian Mason.
Sam Nadler [7:34]: And this is from your Jordan Metzner or the info at built this week account?
Jordan Metzner [7:40]: Well, I think I just happen to be in my personal Gmail address. Yeah. But if I move this over, we can send it. Got it. We'll send a schedule send just to, like, show the example. But, let's just, like, glance a look at this podcast just before we send it just to make sure we're not, making this all up. But here's, the business of agricultural podcast. Here's his email subscription, the latest episode. And, we could go back and, like, totally customize this email to say, like, reference the latest episode in it if we wanted to. Here we could probably learn a little bit about the podcast, etcetera. But, I think you see overall, like, that's kinda how it works. And, even on his website, like, here, you're not seeing his email readily available yet. We already have it. Oh, here it is actually. So
Sam Nadler [8:29]: Right at the top. But it's not for every podcast, and this kinda centralizes everything as well.
Jordan Metzner [8:34]: Correct. And this says, like, Damon Mason office at Gmail. Whereas, like, if you go to look at, like, my email, it's Damian@DamonMason.com. So actually, mine is probably much more accurate.
Sam Nadler [8:46]: Love it. Yeah. Great tool. Creative thinking.
